2024-12-20-MikMak-2025年电商消费趋势报告（英文版）_20页_4mb

报告摘要

Consumers increasingly prioritize healthier options due to economic shifts and budget constraints, with basket sizes shrinking.
The wellness industry shows resilience, valued at over $4.9 trillion pre-pandemic and strong recovery post-2020.
Online and in-store channels are driving demand, with retailers like Walmart experiencing eCommerce growth of up to 27%.
Omnichannel strategies are key for success, as consumers conduct more research and convert across multiple platforms.
Non-Alcoholic beverage market is projected to grow significantly, highlighting healthier drink preferences.
Key takeaway: Brands must focus on health-conscious products and data-driven marketing to capture expanding consumer needs.

High consumer interest in healthier choices: 94% of shoppers seek healthier food options.
'Better for You' brands drive conversions, with peak purchase intent in early January and mid-October.
Walmart leads with over 40% of traffic, reflecting strong retailer preference.
Conversion rates are highest on brand websites, despite increased online traffic.

Non-Alcoholic market grows rapidly, driven by trends like 'Dry January' resurgence with lower alcohol intake.
Alcohol purchase intent peaks in summer, while Non-Alcoholic shows good interest in late summer.
Walmart and Target are top retailers; Non-Alcoholic options are gaining popularity.
Key for brands: Introduce healthier beverage choices to attract shoppers and leverage first-party data.

High online shopping for wellness products, with conversions driven by brand websites.
Personal Care peaks in the summer, while Health & Wellness sees high interest socializing, converting best online.
Purchase intent for Health & Wellness spikes in Q1 and Q2, with Walmart as a preferred retailer.
Focus on transparent and data-driven retail media strategies for growth.

Expect continued demand for health-conscious products across all categories.
Brands should strike a balance between national and retail media for funnel growth.
Diversify ad spend and adopt omnichannel tactics to meet evolving consumer needs.
Key strategies: Innovate with 'Better for You' offerings, use first-party data for targeting, and stay attuned to regulatory changes.

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