【邓韩贝】2024健康产业格局洞察报告消费者偏好与零售商和品牌应对策略分析_78页_9mb

Better-for-You Health & Wellness Report Summary

Core Insights

Health and wellness are emerging as a dominant trend, with ~70% of customers ranking health as a top need and 80% choosing healthy foods. Retailers and brands must align with BFY customers, who prioritize quality, digital integration, and values over price. These shoppers, worth $285 billion annually, are younger (18-44), have higher incomes, and spend $60 more monthly on groceries. They actively seek organic, local, and sustainable options, with 47% valuing retailers that use technology to enhance shopping experiences.

Key Trends

1. Affordable Health: Balancing cost and quality is critical, as price remains a barrier for 60% of shoppers.
2. Diet Preferences: Specific diets like keto, plant-based, and gluten-free are rising, with 29% of customers regularly buying diet-specific products.
3. GenZ Dynamics: Younger shoppers emphasize health as a role model and seek personalized solutions.
4. Service Expansion: Health services (nutrition, fitness, telehealth) are growing, with 29% of customers planning to use them.
5. Digital Personalization: 55% of BFY shoppers prioritize personalized product recommendations, enabling GenAI-driven engagement.

Retailer Strategies

• Priority Departments: Seafood, RTE meals, and fresh produce are key for BFY shoppers, alongside sustainability and health education.
• Top Retailers: Amazon Fresh, Natural Grocers, and Fresh Market attract >60% BFY customers, while others (e.g., Walmart, Target) invest in affordable options, private brands, and eco-friendly initiatives.
• Customer Expectations: Shoppers seek clear labeling, in-store health guides, organic sections, and community-focused services.

Opportunity Areas

• Alignment with Health Dimensions: Retailers should focus on physical, financial, mental, and environmental health through quality offerings, digital innovation, and sustainable practices.
• Trade-offs: Prioritizing quality and digital (e.g., personalized solutions) over price may improve long-term loyalty.
• Future-Proofing: Retailers in top quartiles (7% CAGR) lead in health, emphasizing affordability, local variety, and holistic wellness.

Conclusion

Health and wellness are central to future retail success. Brands must adopt a customer-first approach, leveraging data and personalization to meet BFY demands. Investing in quality, sustainability, and digital experiences will position retailers to capture this growing market.
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