康养旅游的未来_定义2025年及未来康养旅游的趋势研究报告_42页_7mb

Wellness Tourism 2025 Trends Summary

1. Market Growth

   • Global wellness tourism market projected to reach $1.4 trillion by 2027, recovering from pandemic setbacks but gaining momentum through heightened awareness of health and longevity.

2. Key Trends

   • Age Benders: Generational boundaries blur, with a focus on healthspan over lifespan. Programs targeting older travelers (e.g., brain health training) and younger demographics (biohacking, longevity science) coexist.
   • Nomadism: Retirement evolves into flexible, location-independent lifestyles, boosting demand for wellness resorts with rental/residential options (e.g., Tri Vananada, SHA Emirates Island).
   • Women’s Health: Addressing underserved areas like menopause care, postpartum recovery, fertility treatments, and sexual wellness through specialized retreats (e.g., SHA Wellness in Alicante).
   • Sky-High Wellness: Airlines and airports integrate wellness features (e.g., Project Sunrise planes, circadian lighting) to reduce travel stress—part of a "smart aviation" shift.
   • Nourishing Escapes: Culinary travel blends indulgence with nutrition, emphasizing plant-based diets, biodynamic farming, and mindful dining (e.g., Marriott’s Future of Food report).
   • Thermal Springs: Driven by geothermal resources and sustainability goals, thermal tourism is a growth area globally (Iceland, Japan), supporting rural economic development and overtourism solutions.
   • Emerging Destinations: South Korea (K-wellness, medical tourism), Iceland (geothermal relaxation), Japan (longevity culture), Saudi Arabia (Vision 2030 wellness hubs), and Italy (Mediterranean wellness) rise as key hubs.

3. Regenerative Tourism

   • Beyond sustainability, regenerative models focus on community empowerment and environmental restoration (e.g., Six Senses’ community-led projects, Fogo Island Inn).

4. Future Outlook

   • NOW-NEXT trends include expanded digital health tools, personalized wellness tech (e.g., wearables for menstruation/mindfulness), and regenerative practices tied to local ecosystems.

5. Strategic Recommendations

   • Brands must adapt to blended demographics, integrate regenerative principles, and leverage technology (AI, biometrics) to enhance guest experiences.