【世界经济论坛】改善城市发展中的社会成果：从业者指南-2024_32页_12mb

Summary of "Improving Social Outcomes in Urban Development: A Playbook for Practitioners"

Core Content

This document, titled Improving Social Outcomes in Urban Development: A Playbook for Practitioners, is a white paper published by the World Economic Forum in August 2024. It outlines a set of six principles and practical tools aimed at enhancing social value in urban development and regeneration projects. The playbook is a collaborative effort between the Forum's Centre for Urban Transformation and Avison Young, a global real estate company, and is designed to guide stakeholders in creating sustainable, inclusive, and socially impactful urban environments.

Main Purpose

The main purpose of the Social Value Playbook is to help public, private, and community stakeholders collaboratively achieve social impact goals in urban development. It provides a framework for defining and embedding social value into the planning, design, and management of urban projects, with a focus on long-term community benefit and alignment with local aspirations.

Key Principles

The Social Value Playbook outlines six key principles for creating and enhancing social value in urban development:

1. Foster local ecosystems to drive urban development

   • Encourages collaboration beyond formal public-private partnerships.
   • Emphasizes the importance of involving local stakeholders from the beginning.
   • Supports the creation of shared visions and co-benefits.

2. Balance certainty and flexibility

   • Addresses the need for both stability and adaptability in urban development projects.
   • Suggests mechanisms like development agencies or charters to ensure continuity despite political or economic changes.

3. Build social value outcomes into project design

   • Advocates for co-design principles that involve the community in all stages of the project.
   • Ensures that social value is integrated into the design process to reflect real community needs.

4. Prioritize social value when selecting partners and responding to RFPs

   • Highlights the importance of aligning partner selection with social impact goals.
   • Recommends incorporating social value criteria into contracts and procurement processes.

5. Monitor and manage alignment with social outcome objectives

   • Suggests defining clear KPIs and metrics to track social value creation.
   • Emphasizes the need for transparency and accountability throughout the project lifecycle.

6. Embed social value in ongoing stewardship

   • Advocates for long-term community engagement and stewardship.
   • Recommends tools like community charters to ensure sustained social value.

Key Challenges in Social Value Creation

The document identifies three main challenges in creating social value through urban development:

1. Defining social outcome objectives

   • Lack of clarity on how to balance economic viability with social and environmental goals.
   • Tendency to focus on measurable outputs rather than meaningful outcomes.

2. Driving innovation for social value

   • Projects often emphasize outputs rather than outcomes.
   • Limited understanding of constraints and available resources hinders innovation.
   • Governance structures may not support flexible or innovative approaches.

3. Governance structures for long-term impact

   • Ownership and responsibilities may shift over time, leading to gaps in accountability.
   • Local priorities can change, requiring adaptable governance models.
   • Community involvement is essential but often limited by resource constraints.

Case Studies

• Phoenix Cultural Corridor: A $10 million RAISE grant enabled the city to create a cultural corridor connecting underserved communities with Downtown Phoenix. This involved extensive community engagement and a collaborative planning process.

• CreateTO (Toronto): This independent agency manages the city's $27 billion real estate portfolio, breaking down silos and promoting cross-sector collaboration to achieve housing, economic development, and environmental sustainability goals.

• Pier 70 San Francisco: A former shipyard was repurposed as a community event space and center during its pre-development phase. This helped engage the community and generate revenue to support other local initiatives.

Conclusion

The Social Value Playbook is presented as a dynamic and evolving resource, intended to be used as a guide for stakeholders involved in urban development. It encourages a holistic and context-sensitive approach to urban projects, emphasizing the importance of collaboration, flexibility, and long-term stewardship. The document highlights the need for a shift from traditional development models to ones that prioritize social value, aligning with the broader goals of creating sustainable, inclusive, and vibrant communities.

Target Audience and Usage

• The playbook is primarily targeted at stakeholders involved in public-private collaboration (PPC).
• It is applicable to a wide range of cross-sector collaboration models.
• It is intended to be a living document, with new insights and methodologies continuously added as the taskforce expands its network of urban development practitioners.

Appendices and Contributors

• Appendix 1 outlines the roles of various stakeholders in creating social value.
• Appendix 2 identifies potential users of the Social Value Playbook.
• The playbook was developed by the Social Value in Regeneration Taskforce, which includes leaders from government, research, business, and finance sectors.

Disclaimer

The document is published by the World Economic Forum and Avison Young as a contribution to the Davos Baukultur Alliance. It does not necessarily represent the views of the Forum or its members, partners, or stakeholders.