2023-2027年全球媒体消费者使用预测（英）-44页_1mb

Report Summary

This report is the 10th annual edition of PQ Media's comprehensive and actionable global media consumption intelligence. It covers all four global regions, the top 20 markets, and the rest of the countries within each region. The report includes data and insights from 2017 to 2027, with a five-year forecast ending in 2023.

The report encompasses 25 digital media platforms and channels, 8 traditional media platforms, and 6 consumer generations. It provides detailed data on consumer media usage and exposure time, including gender and generational breakdowns. Additionally, it features site licenses including a 455-slide presentation with 600 exclusive data graphs and a Deep-Dive Excel Databook with 250,000 datasets.

The report distinguishes between three media hybrid silos: Pure-Play Internet Media, Pure-Play Mobile Media, and other traditional platforms. Data is segmented by region, market, platform, channel, and consumer demographic.

Key legal sections include Terms & Conditions of Use, which outline permitted and prohibited uses, copyright and intellectual property rights, legal disclaimers, limitations of liability, and indemnification clauses. The report emphasizes that no part may be copied or distributed without permission.

The accompanying Excel Databook contains datasets comparable to panel survey results, further supporting the report's analytical scope. The report's growth projections indicate that digital media usage is expanding, while traditional media usage is declining in some regions.

This comprehensive resource is designed to empower businesses and stakeholders with actionable market intelligence for strategic planning and media investment decisions.