2026-03-10-莱坊-Madrid_Insight_2025_2026_9页_5mb

Madrid Insight 2025/26 总结

核心内容

Madrid has established itself as a global hub and a prime residential market leader, driven by economic growth, a strong brand identity, and a growing appeal to high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs). The city is experiencing a surge in demand, particularly from international buyers, and is poised to continue its rise as a top-tier luxury real estate destination in Europe.

主要观点

• 全球地位提升：Madrid is emerging as a key player on the world stage, with a growing reputation as a business, cultural, and lifestyle destination.
• 经济表现强劲：Spain's economy has shown consistent growth, with Madrid being the primary engine of this expansion, contributing nearly 20% of the national GDP in 2023.
• 国际投资增长：Madrid attracts a significant share of foreign investment, with 45% of prime residential transactions coming from international buyers in 2025.
• 品牌化住宅兴起：Madrid is leading the trend of branded residences, which offer a unique blend of luxury and convenience, often commanding a premium of 25% to 35% over non-branded properties.
• 旅游与基础设施发展：Spain is the second most visited country in the world, and Madrid is set to benefit from increased tourism and major infrastructure projects, including a new rail line to Lisbon and the expansion of Madrid-Barajas Airport.

关键信息

经济与增长

• Spain's GDP growth in 2025 is projected at 2.9%, outperforming other major European economies.
• Madrid is the driving force behind Spain's economic performance, contributing almost 20% of the national GDP in 2023.
• The economy is expected to grow at 2% in 2026, maintaining its lead over other European capitals.

为什么选择马德里？

• 阳光与气候：Madrid enjoys nearly 3,000 hours of sunshine annually, making it Europe's sunniest capital.
• 文化与生活品质：The city is known for its rich cultural heritage, world-class dining, and educational institutions, including IE Business School, ESADE, and IESE, which rank among the top 20 globally.
• 体育与活动：Madrid has hosted major international events such as the NFL match and the Formula 1 Spanish Grand Prix, enhancing its global profile.
• 交通与连接性：The city has excellent air, rail, and road links, and a new direct rail line to Lisbon is set to open in 2027.

谁在购买？

• 国内与国际买家：Madrid's prime residential market is split between domestic and international buyers, with the latter now accounting for 45% of transactions.
• 主要来源国：The largest share of international buyers comes from the UK (39.5%), followed by the USA (13.1%), Norway (6.5%), and France (6.3%).
• 美国买家增长显著：The number of US buyers in the market has increased dramatically, from 0.5% in 2018 to 8% in 2025, driven by political stability and Madrid's global appeal.

需求展望

• 年轻一代偏好房地产：29.8% of Next Gen HNWIs (aged 18-35) prioritize prime residential property over classic investments like cars or art.
• 全球财富增长：The number of individuals with a net worth of over $10 million increased by 4.4% in 2024, further fueling demand in the prime market.
• 价格与供应：Prices in Madrid's prime market have risen by 5% in 2025 compared to 2024, with an expected 4.5% increase by 2026. Supply is limited, and new developments are scarce due to regulatory constraints and land scarcity.

价格与交易

• 主要区域价格：Salamanca remains the epicenter of the prime market, with average prices ranging from €13,000 to €15,400 per square meter.
• 其他热门区域：Chamartin (€9,700–€11,000), Chamberí (€11,300–€13,300), Centro (€11,300–€13,300), and Retiro (€14,500) are also key areas.
• La Moraleja：This exclusive area outside the M-30 ring road has average prices between €6,600 and €7,100 per square meter, offering a blend of luxury and privacy.

供应情况

• 新开发项目有限：New-build supply is constrained by local regulations and limited land availability.
• 供应减少：In Salamanca, new-build supply decreased by 20% between 2020 and 2025.
• 需求转向成熟物业：Investors are increasingly looking for older, well-refurbished properties rather than new developments.
• 高端住宅市场：Homes priced over €10 million are becoming more prominent, especially in new and existing stock.

品牌住宅趋势

• 品牌住宅崛起：Branded residences are becoming a key segment in Madrid's luxury market, offering a five-star hotel-like experience.
• 价格优势：Branded residences typically command a 25%–35% premium over non-branded properties, with average prices reaching €18,000/sqm and up to €25,000/sqm for exceptional properties.
• 国际品牌入驻：Chanel has chosen Madrid for its largest European flagship store, and other prestigious brands like Four Seasons and SLS are expanding their presence.

未来展望与机遇

• 市场韧性：Despite regulatory changes, Madrid's prime market remains resilient due to strong demand and a stable investment environment.
• 长期增长潜力：Madrid is expected to maintain its growth trajectory, supported by its unique mix of economic stability, legal certainty, and quality of life.
• 机构与私人投资者兴趣：Both institutional and private investors are showing a growing appetite for prime residential property in Madrid.
• 城市品牌建设：Madrid has successfully built a strong city brand, attracting a diverse and global buyer base.

结论

Madrid is not only a European economic powerhouse but also a rising star in the global luxury real estate market. Its unique combination of economic strength, cultural appeal, and strategic development initiatives positions it as a compelling destination for both domestic and international buyers, with a strong outlook for continued growth and investment.