2025重庆车展专题报告-2025-06-市场解读_75页_7mb

Summary of the 27th China Chongqing International Auto Exhibition 2025

Exhibition Overview

The 27th China Chongqing International Auto Exhibition in 2025, held from November 19-25, was a landmark event in the automotive industry, attracting over 51.8 million units displayed and setting a record for visitor attendance. Organized by the Chongqing Municipal Government, China Automobile Association, and other partners, the exhibition featured a diverse range of vehicles, including new energy cars, sports cars, and autonomous driving models, underscoring Chongqing's role as a central hub for automotive innovation.

Vendor Actions and Key Exhibits

• Main Exhibitors: A broad spectrum of domestic and international brands participated, including Li Auto, Xiaomi, BYD, Tesla, Jaguar Land Rover, and many others.
  • Chinese Brands: Li Auto showcased its L9 and G8 models, BYD displayed electric SUVs, Xiaomi unveiled its electric cars, and companies like Guangzhou Automobile Group presented AR-HUD and IoT integration.
  • International Brands: Tesla displayed Cybertruck, Jaguar Land Rover showcased its autonomous driving features, and Audi introduced digital cockpit interfaces.
  • Emerging Technologies: Focus on SAE L4 autonomous driving, ultra-short-range connectivity, and energy-efficient powertrains was evident across many exhibits.

Display Highlights

The exhibition featured cutting-edge technologies:

• New Energy Vehicles: Dominated by electric and hybrid models, with battery technology advancements highlighted.
• Smart Connectivity: Integration with app enhancers, HUDs, and vehicle-cloud systems for interactive experiences.
• Safety and Design: Human-centric safety features, sportiness, environmental adaptation, and high definition displays showcased advanced consumer tech and autonomous driving capabilities.

School of Thought and Key Trends

• ** New Energy Dominance**: Growth in electric vehicle sales, with proportional areas (over 50%) indicating a shift toward electrification.
• Technological Integration: Car manufacturers adopted HFSS (High-Precision Full-Scene Sensing) and cloud-based A-SR, aiming for full-scene intelligence.
• Market Segmentation: Exhobits emphasized segments like "small family luxury" and SUVs, tailoring to Chinese consumer preferences.
• Digitalization: Push towards cloud-based applications, combined repair models, and new business ecosystems.

Consultancy Analysis (BMap and JiTi Consulting)

• Market Impact: The exhibition demonstrated China’s lead in electric vehicle and smart car technologies, setting new benchmarks.
• Energetic Growth: The market for new energy cars continues to grow, driven by consumer desire and policy support.
• Future Outlook: Chinese brands are now competing globally, focusing on intelligent connectivity rather than mere physical presence.

Conclusion

In summary, the 2025 exhibition served as a pivotal moment in the automotive evolution, marking a transition towards smarter, greener, personalized vehicles. Its success highlights China’s rapid innovation and global influence in the auto industry.