2013-07-17-尼尔森-Global_AdView_Pulse_Lite_-_Q1_2013_20页_2mb

报告摘要

Global AdView Pulse Q1 2013 Summary

Global Advertising Growth

Global advertising spend rose 1.9% year-on-year in Q1 2013, totaling USD 76.6 billion. Growth was uneven across regions, with Europe declining by 4.4%, North America showing no change, Latin America recording a strong 11.9% increase, Asia Pacific growing 5.8%, and Middle East & Africa increasing 2.9% despite some exceptions.

Regional Breakdown

Europe: Continued decline due to economic issues.
North America: Flat spending.
Latin America: Star performer, driven by emerging economies.
Asia Pacific: Steady growth, with leaders like China and Indonesia.
Middle East & Africa: Variable performance, with Egypt facing issues.

Media Types

Television remains dominant with 59% share, but it declined in Europe. Internet advertising grew 26.3% overall, particularly in Asia Pacific and Latin America. Print media decreased further, with newspapers declining more sharply.

Sector Performance

Fastest growth in Industry & Services (+8.0%) and FMCG (+6.1%).
Financial and Automotive sectors declined, with Automotive down 5.1%.
Specific categories like Spirits and Drink saw significant gains within FMCG.

Key Events and Economic Trends

Global consumer confidence increased to 93.
Civil unrest in Syria and economic challenges in countries like Egypt impacted ad spend.
GDP and inflation data highlighted macroeconomic influences on advertising trends.

This report provides insights into global advertising patterns based on data from over 80 countries, with methodological details available in full for accuracy.

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