GBS作为增长的催化剂_从成本中心到战略引擎（英）-2025_15页_4mb

Summary of GBS as a Catalyst for Growth Report

Overview

The report examines Global Business Services (GBS) as a strategic driver for enterprise growth, moving beyond traditional cost containment to enable revenue generation, innovation, and sustainable success through digital transformation and collaborative partnerships.

Key Research Findings

• Strategic Importance: 81% of organizations view GBS as strategically important for growth, with 55% aligning GBS priorities with board-level goals such as growth, margin improvement, and digital modernization.
• Revenue Focus: 21% of GBS activities are revenue-generating, including innovation and customer insights, though only 48% measure impact on top-line growth.
• Data and Analytics: 49% of GBS use analytics for top-line growth, but only 63% manage data as a strategic asset, leaving room for improvement in areas like sales effectiveness and pricing optimization.

Challenges and Barriers

• Internal: Cultural resistance (53%), lack of executive support (45%), and resource constraints (36%) hinder GBS's growth potential.
• Operational: Skills gaps, limited analytics capabilities, and overemphasis on operational efficiency limit revenue-generating initiatives.

Opportunities for Growth

• Advanced Analytics: Leverage data-driven insights for pricing optimization, sales effectiveness, and customer engagement.
• Collaboration: Enhance partnerships with business units, finance, and customer-facing departments to integrate GBS into core growth strategies.
• Digital Transformation: Use AI, robotics, and automation to drive innovation in operations and support strategic initiatives.
• Leadership and Metrics: Secure strong executive sponsorship, align GBS with organizational priorities, and implement robust KPIs to track growth impact.

Best Practices for Leveraging GBS

• Strategic Alignment: Position GBS as a revenue driver by focusing on growth-oriented activities and demonstrating measurable value through pilot programs and quick wins.
• Investment in Capabilities: Build advanced analytics and AI skills to enhance process efficiency, customer insights, and operational resilience.
• Cultural Change Management: Address resistance through effective change management, fostering a collaborative mindset and building relationships with stakeholders.
• Continuous Monitoring: Regularly review GBS metrics quarterly or monthly to ensure alignment with growth objectives and make data-driven decisions.

Future Trends: AI Agents for Value Creation

• AI and GBS agents are poised to revolutionize growth by enabling dynamic workflow orchestration, predictive insights, and amplified operational efficiency.
• Organizations must shift from transactional support to digital innovation hubs, leveraging AI to create strategic value and gain a competitive edge.

Actionable Insights

• Focus on repositioning GBS beyond cost savings by developing value propositions, establishing KPIs for revenue tracking, and enhancing cultural and strategic capabilities to drive sustainable enterprise growth.