2015-12-31-莱坊-Phuket_Villa_Market_1H_2016_5页_2mb

Phuket Villa Market Report Summary (1H 2016)

Overview

• The market is growing rapidly with villa projects concentrated in Kamala, Surin, and Bangtao, with Bangtao accounting for about 39% of the supply.
• Accumulated supply reached approximately 2,363 units by 1H 2016, with a sales rate of 76.6%, indicating strong demand but not yet oversupply.

Supply Details

• Key areas: Bangtao has the highest supply (~916 units), followed by the southern region (Rawai, Naiharn, Saiyuan) and Kamala.
• Supply increased after the 2008 crisis, with new developments adding units in 2011-2016.
• Most projects feature low density, sea views, and international hotel management for prime locations.

Demand and Buyers

• High demand, with 1,809 units sold out of 2,363 available,; strongest in southern areas.
• Buyers are Europeans (France, Germany, England), Asians (Hong Kong, Mainland China, Taiwan), and Australians.
• Diverse origins, with about 36 nationalities represented, but Europeans and Asians dominate.

Pricing

• Average selling prices for new oceanfront villas were ~THB 347.6 million, sea-view ~THB 113.7 million, and inland ~THB 22.8 million.
• Prices have risen significantly since 2008, driven by new developments and re-sales.

Market Outlook

• Outlook is positive, with continued growth in luxury villas.
• New launches push up secondary market prices, but primary market absorption is stable in some segments.
• Emerging locations, particularly the southern island area, are attracting attention due to proximity to Phuket Town.

Villa Classifications

• Defined three types based on views/beach proximity: oceanfront, sea-view, and inland.
• Categorized into four categories: super prime (high-end, over THB 50 million), mid-range (~THB 20-30 million), economy (under THB 20 million), focusing on location, management, and amenities.
• High standards and hotel management specified for prime categories.