2026-07-17-莱坊-Phuket_Villa_Condominium_Market_Year-End_2025_7页_5mb

Phuket's Villa & Condominium Market Summary - Year-End 2025

Core Content

Phuket's residential real estate market, particularly the villa and condominium segments, demonstrated resilience in 2025. The recovery of the tourism sector, the rise in long-stay residents, and sustained foreign investment contributed to a positive market outlook. While condominium demand remained concentrated along the west coast, the villa market continued to outperform, with a year-on-year sales increase of 12.9%.

Main Market Trends

Condominium Market

• Total Supply: 42,061 units
• New Supply: 5,073 units, representing a 51.7% decrease compared to the previous year
• Key Areas:
  • Bang Tao: 30.8% of new supply
  • Karon: 21.1%
  • Rawai: 15.6%
• Sales Performance:
  • Total Sales: 4,455 units
  • Sales Decline: 24.8% compared to the previous year
  • Top Selling Areas:
    • Bang Tao: 32.7% of total sales
    • Karon: 17.9%
    • Kamala: 9.4%

Villa Market

• Total Supply: 7,789 units
• New Supply: 774 units, a 48.2% decline compared to the previous year
• Key Areas:
  • Si Sunthon: 18.1% of new supply
  • Thalang: 17.8%
  • Bang Jo: 16.3%
• Sales Performance:
  • Total Sales: 631 units
  • Sales Increase: 12.9% compared to the previous year
  • Top Selling Areas:
    • Cherng Talay: 19.9% of total sales
    • Pa Khlok: 13.9%
    • Bang Jo: 13.4%

Pricing Overview

• Condominiums:

  • Average selling prices: THB 125,000–160,000 per square metre
  • Top Pricing Areas:
    • Bang Tao: THB 283,975 per square metre
    • Layan: THB 197,000 per square metre
    • Kamala: THB 182,375 per square metre

• Villas:

  • Prices vary significantly depending on location, brand, and amenities
  • Top Pricing Areas:
    • Layan: THB 285.0 million per unit
    • Bang Tao: THB 255.8 million per unit
    • Kamala: THB 234.3 million per unit
  • Mid-Range Pricing Areas:
    • Cherng Talay, Karon, Bang Jo: THB 150–180 million per unit

Key Impacts for 2026

• Luxury & Branded Residences:

  • Expected to perform strongly due to brand recognition, rental management, and lifestyle appeal
  • Prime areas like Bang Tao, Layan, Kamala, and Cherng Talay will remain highly sought after

• Land Prices:

  • Continued appreciation in west coast locations, especially beachfront and sea-view properties
  • Limited land availability will drive long-term price growth

• Infrastructure Development:

  • Proposed new airport in Phang Nga and ongoing improvements are expected to boost emerging areas such as Mai Khao, Nai Yang, Thai Mueang, and Natai

• Rental Yields:

  • Remain attractive, particularly for condominiums and pool villas
  • Performance is influenced by tourism seasonality, with higher yields during peak seasons

• Foreign Demand:

  • Still the primary driver of the market
  • Active from Russia, China, Europe, India, and the Middle East

Key Players

• Sunchai Kooakachai: Senior Director, Head of Research and Advisory at Knight Frank Thailand
• Phanom Kanjanathiemthao: Chairman of Knight Frank Thailand
• Nattha Kahapana: Managing Director of Knight Frank Thailand
• Thidarat Sitthikhun: Manager at Knight Frank Thailand
• Nutthapat Jaroenmethakul: Property Analyst at Knight Frank Thailand

Summary of Key Insights

• Phuket's residential market remains resilient, driven by international demand and tourism recovery.
• The villa market outperformed the condominium market in 2025, with higher sales growth.
• Demand is concentrated in established west coast locations, though some developers are expanding to secondary areas with lower land costs.
• Land prices in prime areas are expected to continue rising due to limited supply.
• Infrastructure and new airport projects may drive future growth in emerging locations.
• Rental performance is seasonal, with strong returns in peak periods.
• Luxury and branded developments are expected to maintain their appeal in 2026.

Supporting Figures

• Fig. 1: Accumulate annual supply & New Supply Condominium 2015-2025
• Fig. 2: New Supply By Location in 2025
• Fig. 3: Accumulate annual supply & New Supply Villas 2015-2025
• Fig. 4: New Supply By Location in 2025
• Fig. 5: Sold Units for Condominium
• Fig. 6: Sold Units for Condominium by Best zone
• Fig. 7: Sold Units for Villas
• Fig. 8: Sold Units for Villas by Best zone
• Fig. 9: Average Asking price in 2025 on sale
• Fig. 10: Price range for villas

Conclusion

Phuket's real estate market is poised for continued growth in 2026, driven by foreign investment, tourism recovery, and infrastructure development. The villa segment remains the strongest, with high demand and premium pricing, while the condominium market shows signs of adjustment due to declining supply and increased competition. Developers are advised to focus on quality, brand recognition, and strategic location choices to succeed in the evolving market.