2017全球社交新闻研究（英文）-39页-6mb

2017 Global Social Journalism Study Summary

Core Content

The 2017 Global Social Journalism Study provides an in-depth analysis of how U.S. journalists and media professionals use social media in their work. It highlights the evolving role of social media in journalism, the diversity of platforms used, and the varying attitudes and practices among different groups of journalists.

Key Findings

• Platform Usage: Social networks (e.g., Facebook, Google+) and microblogs (e.g., Twitter, Snapchat) remain the most used platforms. In 2017, 90% of respondents used social networks at least weekly, while 67% used microblogs.
• Multimedia Engagement: 42% of respondents use five or more types of social media regularly, with 80% using more than three platforms.
• Social Archetypes: Journalists are categorized into six distinct types: Architects, Promoters, Hunters, Messengers, Observers, and Skeptics. Observers (39%) are the largest group, using social media less frequently and being more skeptical.
• Time Spent on Social Media: 73% of respondents use social media daily, with 31% spending three hours or more per day. The overall time spent remains relatively stable, but usage patterns vary by professional and demographic characteristics.
• Content Publishing and Promotion: Publishing, distributing, and promoting content are the primary drivers of social media use. 67% of respondents consider this task very important.
• Audience Interaction: 19% of journalists engage with their audience every hour, and 47% do so daily. 75% of respondents feel more engaged with their audience due to social media.
• Industry-Specific Differences: News, politics, and current affairs journalists spend more time on social media compared to those in other industries. Full-time journalists are more likely to interact with their audience than freelancers.
• Key Information Sources: "Experts" and "industry and professional contacts" are the most preferred sources of information for journalists, with PR sources being the third. The general public is not a major source.
• Reliance on Social Media: Nearly half (48%) of respondents feel they could not carry out their work without social media, indicating its critical role in their profession.
• Concerns About Fake News: 51% of respondents believe fake news is a serious problem in their area of journalism.
• Impact on Journalism: 71% of respondents agree that social media has fundamentally changed their role as journalists. However, concerns about undermining traditional journalistic values (e.g., objectivity, analysis) are also prevalent.
• Automation and Analytics: 39% of journalists use analytics daily, but only 23% believe automation and algorithms make their work easier or more interesting.

Summary of Professional and Demographic Influences

• Industry Specialty: News, politics, and current affairs journalists are more active on social media, while business and industry specialists are less so.
• Age: Younger journalists (18-27) are more likely to use social media for three or more hours daily compared to older journalists (46-64).
• Employment Type: Full-time journalists are more engaged with their audience and more reliant on social media than freelancers.

Overall Trends

• Social media has become an essential part of journalistic practice, with its integration into daily workflows and content distribution.
• While platforms like Facebook and Twitter remain dominant, there is a noticeable shift in usage patterns and a decline in the use of microblogs.
• The study reveals a growing concern among journalists about the impact of social media on the quality and integrity of journalism, particularly regarding fake news and the prioritization of speed over analysis.
• Despite these concerns, journalists continue to rely on social media for audience engagement and content promotion, indicating its indispensable role in modern journalism.