【罗兰贝格】2024年保险行业生态系统展望-价值增长的新篇章研究报告英文版_15页_995kb

Summary of Ecosystems of Tomorrow

Core Content

The document explores the evolving role of insurance ecosystems in the insurance industry, emphasizing their strategic importance and potential for innovation. It highlights that ecosystems are not just a trend but a necessary development for insurers aiming to enhance customer focus, digitalize services, and diversify offerings. The study is structured around five chapters, examining the current status, drivers of ecosystem development, roles within ecosystems, and specific focal areas such as health, mobility, and cyber.

Main Viewpoints

• Insurance ecosystems are networks that integrate various players (insurers, brokers, InsurTech startups, service providers) to offer integrated solutions that go beyond traditional insurance products.
• These ecosystems are driven by four key factors: customer expectations, competitive pressures, technological advancements, and regulatory developments.
• Insurers are not necessarily the orchestrators of ecosystems but are more likely to act as realizers or enablers, offering products and services that complement the ecosystem.
• The customer is at the core of ecosystem development, as they expect more than just coverage – they want comprehensive, personalized solutions that reduce risk and improve their experience.
• Cyber, health, and mobility are identified as the most attractive segments for building insurance ecosystems, each with distinct characteristics, drivers, and challenges.

Key Information

1. Status Quo in Europe and GSA

• Insurance ecosystems are becoming increasingly important in Europe and the GSA region (Germany, Switzerland, Austria).
• 80% of study participants interact with ecosystems regularly, with some engaging very frequently.
• Ecosystems enable collaboration, data sharing, and innovation, allowing insurers to offer integrated insurance solutions with added services.
• Examples include platforms like Houzy (cooperated by Baloise and UBS) and onpier (founded by HUK-COBURG).

2. Four Factors Driving Ecosystem Relevance

• Customers: Expect comprehensive solutions that reduce risk and improve their experience.
• Competition: Insurers face competition from other industry players (e.g., vehicle manufacturers, digital health platforms).
• Technology: Advances in AI, big data, and telematics enable more personalized and integrated services.
• Regulation: Data privacy and security laws (e.g., ePA in Germany, FIDA in the EU) influence ecosystem development, both by enabling and restricting data sharing.

3. Roles within Ecosystems

• Orchestrator: Defines the vision, provides the platform, and ensures governance and incentives. Examples include Google, Amazon, and Apple.
• Realizer: Offers products and services within the ecosystem, often acting as a passive participant.
• Enabler: Provides necessary resources or infrastructure to support the ecosystem, such as digital identity services or specialized tools.

4. Focal Points for Insurance Ecosystems

Cyber Ecosystems

• Market Relevance: High growth potential, with global cyber insurance premiums expected to reach USD 50 billion by 2030.
• Drivers: Technical solutions, prevention, and active loss management.
• Challenges: Volatile risk exposure, evolving legal frameworks, and lack of historical data.
• Key Success Factors: Alignment of service bundles, scalability, and long-term viability.

Health Ecosystems

• Market Relevance: Moderate to high maturity in selected European markets.
• Drivers: Digitalization, availability of data, and AI applications.
• Challenges: Interconnectivity of customer journeys, prevention focus, and regulatory constraints.
• Key Success Factors: High customer interaction, value-creating partnerships, and speed of implementation.

Mobility Ecosystems

• Market Relevance: Medium maturity in most markets.
• Drivers: Mobility services, subscription models, and telematics.
• Challenges: Sharing economy dynamics, need for flexibility, and low capital commitment.
• Key Success Factors: Fleet size, investment budgets, and brand positioning.

5. Conclusion

• The study concludes that ecosystems are strategically critical for the future of the insurance industry.
• Insurers must align with the right roles within ecosystems to maximize value and innovation.
• Ecosystems can drive resilience, value creation, and disruption in traditional insurance models.
• FIDA regulation and open data standards are expected to play a pivotal role in enabling future ecosystem development.

Outlook

• The future of insurance ecosystems is promising, with continued digital transformation and evolving customer needs.
• Insurers must focus on collaboration, innovation, and regulatory compliance to succeed in this new landscape.
• Ecosystems will likely become more complex and integrated, offering solutions that span multiple industries and risk areas.