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Health & Wellness Progress Report Summary (2018)

Core Content

This report highlights the progress made by the Consumer Goods Forum (CGF) members in promoting health and wellness over the past five years, with a focus on product reformulation, transparency, community engagement, and employee wellbeing. It reflects the industry's commitment to aligning with consumer expectations and global health goals.

Main Viewpoints

• Significant Improvement: The report shows a substantial improvement in the achievement of health and wellness commitments, especially in the past year.
• Industry-Wide Commitment: Over 98% of companies have reformulated products to align with health and wellness policies.
• Transparency & Labelling: There is a growing emphasis on transparency, with 79% of companies displaying key nutrient information on food and beverage packaging and 84% showing clear usage instructions on personal care products.
• Employee Engagement: Employee participation in health and wellness programs has increased, with over 2 million employees represented in 2018.
• Community Impact: Companies are actively involved in community initiatives, such as food bank programs and school partnerships, contributing over 93,000 tonnes of food donations and engaging with over 550,000 schools.
• Collaboration for Healthier Lives (CHL): CHL is a key initiative that brings together stakeholders to drive healthier habits and has been implemented in several countries, showing positive outcomes in consumer awareness and behavior change.
• Future Goals: The CGF Health & Wellness Pillar has set new goals for 2023, including the development of a global playbook and scorecard, and expanding CHL to more regions.

Key Information

Product Formulation

• Over 320,000 products have been reformulated since 2015.
• 70% of companies offer low-salt or low-sugar versions of their products.
• 98% of companies reported reformulating at least some part of their product portfolio to align with health and wellness policies.

Transparency & Labelling

• 79% of companies display key nutrients on food and beverage packaging.
• 84% of companies display clear product usages on personal care packaging (18% increase from 2017).
• 76% of companies do not advertise HFSS (high in fat, salt, and sugar) products to children under 12.

Employee Participation

• 2018 saw over 2 million employees participating in health and wellness programs, a record high.
• 85% of companies have implemented employee health and wellbeing programs, up from 78% in 2017.
• Some companies extend their programs to employees' families.

Community Engagement

• Over 61% of companies participated in food bank programs, donating nearly 93,000 tonnes of food in 2018.
• Partnerships with education authorities have reached over 550,000 schools, with a 44% increase from 2016.

Collaboration for Healthier Lives (CHL)

• CHL is a global initiative that promotes healthier habits through collaboration between industry players.
• Launched in 2017, it has expanded to multiple countries and cities, including Colombia, Japan, Turkey, the US, and the UK.
• CHL includes educational programs, in-store health checks, and mobile apps that support healthier choices.

Commitments & Resolutions

• Resolution 1: Access and availability of healthier products – 99% of companies are implementing such programs.
• Resolution 2: Product information and responsible marketing – 100% of companies are providing transparent information, with 76% altering marketing practices to avoid targeting children with unhealthy products.
• Resolution 3: Communication and education about healthier diets and lifestyles – All companies are active in this area, with 93% disclosing their policies to the public.

Commitment Completion Rates

• Commitment A: 78% of companies have made their nutrition and product formulation policies public.
• Commitment B: 85% of companies have implemented employee health and wellbeing programs.
• Commitment C: 58% of companies have improved labelling practices, with 34% planning to do so in the near future.
• Commitment D: 76% of companies have stopped marketing unhealthy products to children under 12, up from 58% in 2017.

Trends in Health & Wellness

• Consumers are becoming more informed and demand greater transparency about product ingredients and company values.
• Companies are responding to this by offering more detailed information and adopting radical transparency strategies.
• There is a growing recognition that transparency is essential for building trust and maintaining brand loyalty, especially among younger consumers.

Strategic Framework

• The CGF Health & Wellness Strategic Framework outlines five key goals for 2023, including:
  1. Developing a model to showcase the impact of CHL.
  2. Increasing awareness of health and wellness activities.
  3. Securing independent validation of CHL's impact.
  4. Implementing a sustainable regionalization plan for CHL.
  5. Expanding commitment implementation beyond Board member companies.

Regional Participation

• Companies headquartered in Asia Pacific were the most active respondents.
• Participation was evenly distributed across regions, indicating a truly global effort.

Conclusion

The CGF Health & Wellness Progress Report demonstrates a strong and growing commitment from member companies to promote healthier lifestyles, both for their employees and the broader communities they serve. With increasing transparency, product reformulation, and community engagement, the industry is making meaningful strides towards achieving global health goals. The report also outlines the next steps for the Health & Wellness Pillar, emphasizing continued collaboration, innovation, and the expansion of initiatives like CHL.