2010-11-03-皮尤-4_of_online_Americans_use_location-based_services_10页_700kb

Summary

• Key Statistic: 4% of online American adults (internet users) used location-based services like Foursquare or Gowalla as of the 2010 survey.
• Daily Usage: Approximately 1% of US internet users were actively using these services on any given day.
• Age Group: Young adults (18-29) showed the highest usage at 8%.
• Gender: Men (6%) were more likely than women (3%) to use these services.
• Ethnicity: Hispanics (10%) had the highest usage rate, significantly higher than non-Hispanic whites (3%) or African-Americans (5%).
• Mobile Usage: 7% of adults who used a mobile phone to go online used a location-based service.
• Population Differences: No statistically significant differences were found based on household income or educational attainment levels.
• Correlation with Other Activities: Users of social networking sites and Twitter were more likely to use location-based services (6% and 10% respectively of users).