2022-02-16-瑞士信贷集团-年轻消费者与可持续发展之路_72页_1mb

Summary of "The young consumer and a path to sustainability"

• Key Findings
  Younger consumers (Generation Z and Millennials) aged 16–40 are central to sustainability efforts, driven by high environmental concerns (65–90% across surveyed countries). Emerging economies (e.g., China, India, Mexico) show stronger engagement, willingness to pay for sustainable products, and behavioral changes compared to developed countries.

• Product Categories

  • Food: Significant shift toward plant-based diets, reduced fast food/meat consumption, and increased demand for sustainable alternatives.
  • Fashion: Growing interest in second-hand and rental clothing, declining fast fashion/luxury purchases (especially in developed markets).
  • Transport/Housing: High intent to adopt electric/hybrid vehicles (~63% of consumers overall). Housing shows strong uptake of solar panels (especially in emerging markets).

• Country-Specific Highlights

  • China, India, Brazil: Higher willingness to pay for sustainability, strong growth intent for eco-friendly products.
  • USA, Germany, Switzerland: Lower engagement despite environmental concerns, driven by awareness gaps and lack of education.
  • Mexico: Surprisingly high sustainability intent and behavior across multiple categories.

• Barriers

  • Lack of education, low awareness, and upfront costs limit sustainable adoption in developed markets. Emerging markets face affordability challenges but show greater readiness for change.

• Sustainability Recommendations
  Educate consumers on environmental impact, incentivize sustainable practices, and address supply-side constraints to accelerate transitions.