2015-11-17-奥纬咨询-The_Internet_of_Things_108页_4mb

报告摘要

IoT: Disrupting Traditional Business Models

The Internet of Things (IoT) is transforming industries by enabling data collection and new service creation, challenging conventional business models. With over 50-100 billion devices expected by 2020, companies must adapt to avoid obsolescence.

Key Business Model Impacts

Data Ecosystems: Value shifts from products to data aggregation. Companies like Google and IBM aim to capture this value.
Service Migration: Businesses move toward service-based models (e.g., GE’s predictive maintenance).
Hybrid Relationships: Customer interactions blend B2B and B2C elements (B2B2C model growth).

Four key impacts are emerging:

Blurred Industry Lines: New players disrupt sectors (e.g., Uber-like entrants in insurance).
Ecosystem Capturing Value: Integrators like telecoms leverage platforms for connectivity.
Accelerated Services: IoT enables real-time operations (e.g., Industry 4.0 factories).
Hybrid Customer Relationships: Relationships evolve from B2B/B2C to more direct customer engagement.

Industry Transformations

IoT significantly impacts various sectors:

Insurance: Usage-based pricing (UBI) and wearable data (e.g., health insurance via Fitbit data).
Retail: Automated purchasing (Dash buttons) and data-driven customer experiences (Ubereats-like delivery).
Health: Personalized services (Apple Watch data for health coaching) and preventative care (Withings devices).
Transportation: Fleet optimization (Amazon Kiva robots) and autonomous features (predictive maintenance).

Strategic Advice

Leverage Data: Focus on collection and analysis to create differentiated services.
Build Ecosystems: Collaborate with partners to offer comprehensive solutions.
Adopt Service Models: Transition from product sales to subscription or usage-based pricing.
Embrace Openness: Utilize open platforms to integrate diverse technologies and data sources.

The IoT revolution demands strategic adaptation to capture emerging value and maintain competitive advantage.

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