【德勤_】2024年夏季CEO调查_21页_3mb

Summary of the Summer 2024 Fortune/Deloitte CEO Survey

Core Content

The Summer 2024 Fortune/Deloitte CEO Survey is the 13th edition of the annual survey series, featuring insights from over 80 CEOs across more than 15 industries. The majority of respondents are based in the United States, with a growing focus on managing disruptions and uncertainties in the business environment.

Main Findings

Market Outlook and Confidence

• CEOs remain optimistic about their organization's performance, with 73% expressing optimism or very optimism.
• Despite challenges, 43% of CEOs are confident in their organization's ability to navigate inflation, a significant drop from 63% in the previous survey.
• The global economy outlook is more neutral, with 29% of CEOs very optimistic or optimistic and 23% pessimistic or very pessimistic.

Disruptors

• Geopolitical instability remains the top external disruptor, with 51% of CEOs confident in their ability to manage it.
• Inflation has become a rising concern, with 45% of CEOs citing it as their top worry, up from 27% in the Winter 2024 survey.
• Regulation is also a top disruptor, with 30% of CEOs concerned, but 51% confident in their ability to navigate changes.
• Labor/skills shortage and crises of trust are also noted as significant disruptors.

Generative AI (GenAI) Adoption

• Nearly half of CEOs are experimenting with or regularly using GenAI in their daily operations.
• 43% have implemented GenAI in their organizations to drive innovation and identify growth opportunities.
• GenAI implementation is showing a slight plateau or cooling trend, with CEOs using it primarily for content generation, research, and information synthesis.
• Some CEOs use GenAI for innovation and future business cases, while others are still exploring its capabilities.

US Elections Impact

• Taxes, regulation, and tariffs are expected to be the most impacted areas due to the US election cycle.
• CEOs are focusing on risk management, scenario planning, and communications to prepare for potential outcomes.
• Consumer confidence is also seen as a potential impact, with 34% of CEOs considering its effects on operating models.

Diversity, Equity, and Inclusion (DEI)

• 40% of CEOs are building DEI into their strategic priorities.
• Setting measurable targets and providing regular updates to the board are also top priorities.
• Top barriers to advancing DEI include competing priorities, talent acquisition/retention, and employee engagement.
• CEOs are rebranding DEI efforts to "Inclusion and Belonging" and focusing on high trust culture behaviors.

Key Insights

• Resilient Leadership: CEOs are showing resilience in navigating disruptions, even as concerns about inflation and geopolitics rise.
• Technology Utilization: Advanced technology, particularly Generative AI, is being used to enhance daily operations and drive innovation, though adoption is steady or cooling.
• Political Preparedness: CEOs are preparing for the US election cycle through scenario planning, risk management, and proactive communication.
• Strategic Focus on DEI: DEI is increasingly integrated into strategic priorities, with a focus on measurable outcomes and cultural initiatives.

Conclusion

The Summer 2024 Fortune/Deloitte CEO Survey highlights the ongoing challenges CEOs face, including inflation, geopolitical instability, and regulatory changes. Despite these challenges, there is a growing sense of confidence in navigating them. Generative AI is being explored for both personal and organizational use, while DEI remains a strategic priority with a focus on inclusion, measurable targets, and cultural alignment. CEOs are adopting a pragmatic and proactive approach to leadership in the face of uncertainty.