2018十大消费者趋势（英文版）_14页_580kb

报告摘要

2018 Consumer Trends Summary

Core Content

The 2018 consumer trends document outlines the evolving relationship between humans and technology, emphasizing the shift towards more intuitive, direct, and seamless interactions. It highlights how consumers are becoming increasingly reliant on connectivity and smart devices that can anticipate and respond to their needs without the need for traditional user interfaces.

Main Trends and Key Points

1. Direct Interaction with Technology

Consumers are moving away from complex user interfaces and toward direct, natural forms of interaction such as body language, intonation, touch, and gestures.
Over 50% of intelligent voice assistant users believe that such interactions will become standard within three years.
This shift could reduce the need for smartphone-based remote control apps and traditional input devices like keyboards and mice.
81% of intelligent voice assistant users expect traditional input devices to be obsolete within five years.

2. The Rise of Wireless Earphones

With the removal of headphone jacks in smartphones, wireless earphones are becoming the norm.
63% of consumers desire real-time language translation in earphones.
52% want earphones that can block out unwanted sounds, such as a family member’s snoring.
81% believe wireless charging earphones will be mainstream within five years.

3. The Impact of AI on Social Media

Social media is shifting from two-way communication to one-way broadcasting, with 55% of respondents believing influential groups use it to spread messages.
AI is expected to play a key role in both automating responses and fact-checking on social platforms.
41% of intelligent voice assistant users would like to use AI to automate email replies.
38% of intelligent voice assistant users would like to use AI to write social media updates.

4. Consumer Concerns About AI and Ads

40% of consumers dislike online ads, but 42% think companies will use AI to create intelligent, personalized advertising.
6 out of 10 consumers expect to use AI for price comparisons and ad blocking.
More than half of AR/VR users believe that ads using AR/VR could become so realistic that they replace the products being advertised.

5. The Uncanny Valley of Human-Machine Interaction

50% of respondents feel uneasy if they cannot distinguish between human and machine interactions.
40% would avoid companies using intelligent robots in customer service.
40% would be spooked by a smartphone that recognizes and reacts to their emotions.
One in three would like to wear glasses that prevent facial recognition and surveillance cameras from identifying them.

6. The Leisure Society

40% of consumers would like a robot that works and earns income, freeing up their leisure time.
32% believe they do not need a job to find meaning in life.
Almost 40% think their hobbies could become new income sources.
49% are interested in a universal basic income as a result of automation.

7. Photos as Virtual Rooms

Three out of four consumers believe that in five years, they will use virtual reality (VR) to explore smartphone photos as if they were virtual spaces.
56% of AR/VR users want contact lenses with built-in AR/VR functionality.
55% of AR/VR users would like gloves or shoes that allow interaction with virtual objects.

8. The Need for Air Corridors

39% think cities need airborne road networks for drones and flying vehicles.
38% worry about drones falling on them.
55% of AR/VR users would like an AR app that visualizes air corridors for drones.

9. The Future of Battery Technology

56% of advanced internet users expect smart battery technology to change how we power devices.
71% want long-lasting batteries that do not require frequent charging.
More than 80% believe wireless charging will be mainstream in five years.
63% prefer electric cars over fuel-powered vehicles.

Conclusion

The 2018 consumer trends indicate a shift towards intuitive, direct, and seamless interaction with technology, driven by 5G, AI, and IoT. Consumers are becoming more reliant on connectivity and smart devices, while traditional interfaces and apps may become obsolete. At the same time, ethical concerns about AI and surveillance are rising, as are expectations for convenience and innovation in areas such as battery life, AR/VR, and leisure. The document suggests that technology is reshaping both work and leisure, with the potential for a leisure society and virtual reality-based experiences becoming increasingly common.