2018-畅所欲_言的黄金时代之CEO行动力_专业技术人员效力驱动因素（英文版）-2mb

CEO Activism in 2018: The Tech Effect Summary

Core Content

This report, "CEO Activism in 2018: The Tech Effect," is the second in a series of annual CEO activism studies conducted by Weber Shandwick in partnership with KRC Research. It focuses on the views of technology professionals across seven global markets regarding CEO activism and its impact on their professional and personal values.

Main Viewpoints

• CEOs are increasingly expected to take public stands on societal issues such as climate change, gender pay equity, data privacy, and artificial intelligence.
• Technology professionals value CEO activism and see it as a reflection of company values and social responsibility.
• CEOs who speak out on issues are seen as more responsible and committed to societal well-being, which in turn can increase employee loyalty.
• There is a strong expectation that CEO activism should be backed by action, such as financial support for causes or changes in company policies.
• Women tech professionals are more supportive of CEO activism than men, particularly on issues like gender equality and maternity/paternity leave.
• The top issues tech professionals want CEOs to address include job/skills training, equal pay, and privacy/data protection, with some regional variations.

Key Information

Survey Overview

• Conducted in May/June 2018.
• Sampled 502 adults employed in various technology-related professions, including software developers, engineers, data scientists, etc.
• The survey was designed to understand how the new generation of tech talent perceives CEO activism.

Favourability of CEO Activism

• 82% of tech professionals have a favourable opinion of CEO activists, indicating a strong public support for CEOs taking a stand on controversial issues.
• 81% of tech professionals believe CEOs have a responsibility to speak up about issues important to society, suggesting that CEO activism is viewed as a moral and ethical obligation.
• 88% of tech professionals agree that CEOs should speak out when company values are threatened, highlighting the importance of alignment between leadership and core values.

Impact on Loyalty

• 79% of tech professionals would be more loyal to their organisation if their CEO took public positions on hotly debated issues, indicating that CEO activism can enhance employee commitment.

Expectations for CEO Activism

• 86% of tech professionals expect CEO activism to be followed by action, such as donations or policy changes.
• 79% assume that the board of directors is aligned with the CEO's stance on social and political issues.
• 74% think there's value in a CEO being among the first to speak out on current issues, showing that timeliness and visibility are important.

Top Issues for CEO Activism

• Privacy and data protection is the top issue that tech professionals want CEOs to address, with 72% of those in the tech sector and 67% in non-tech sectors.
• Equal pay in the workplace ranks second, with 79% and 70% respectively.
• Job/skills training is third, with 80% in the tech sector and 70% in non-tech sectors.
• Other issues include gender equality, globalisation, and artificial intelligence, which are also of concern to tech professionals.

Gender Differences

• Women tech professionals are more likely than men to support CEO activism, especially on issues like maternity/paternity leave, job/skills training, and gender equality.
• 80% of women say their loyalty would increase if their organisation's CEO were an activist, compared to a lower percentage among men.

Guiding Principles for Leveraging CEO Activism

• Recognize the advantage of CEO activism in attracting and retaining tech talent.
• Make company values clear both internally and externally.
• Address the issues that resonate most with tech professionals, such as privacy, equal pay, and skills training.
• Don’t overlook women in tech—they are particularly supportive of CEO activism.
• Understand the wide reach of CEO activism, which is not limited to the U.S. or technology companies.

Conclusion

The report underscores that CEO activism is not only welcomed but also expected by the next generation of technology professionals. It is seen as a demonstration of leadership responsibility and alignment with company values, and it has the potential to increase employee loyalty and attract talent. Women in the tech sector show even stronger support for CEO activism, emphasizing the need for inclusive and socially conscious leadership.