毕马威-2018年美国CEO概览（英文0-2018-16页

报告摘要

2018 U.S. CEO Outlook Summary

Core Content

The 2018 U.S. CEO Outlook report highlights the evolving landscape for U.S. CEOs in the context of a robust economy, digital transformation, and the increasing role of technology in driving growth and disruption. It emphasizes the need for strategic, long-term thinking in the face of rapid technological change, while also addressing the challenges of cybersecurity, customer personalization, and workforce development.

Main Points and Key Insights

High Confidence, Measured Growth Expectations

84% of U.S. CEOs express confidence in the U.S. economy and growth prospects.
98% are confident in their company's growth potential.
Despite optimism, revenue growth forecasts are moderate, with only 49% expecting at least a 2% increase, below the long-term average of 3.8% since 1990.
Disruptive innovation has shifted expectations for ROI, making growth projections more volatile.

Technology as the Primary Disruptor

86% of U.S. CEOs consider their companies to be active disruptors, up from 72% in 2017.
Technology is the only significant disruption for the majority of businesses, with 92% of CEOs believing it will drive change.
Digital transformation is viewed as a strategic initiative, not just a tactical one.
AI and automation are key areas of focus, though only 30% have implemented robotic process automation.

Cybersecurity: From Remediation to Prevention

Cybersecurity risk is now the top risk for U.S. CEOs, with 33% identifying it as the greatest threat.
92% feel prepared to identify new threats, but only 41% consider themselves very well prepared.
CEOs are moving from point security projects to long-term sustainability of cyber risk mitigation.
Cybersecurity is critical not only for data protection but also for maintaining operations in sectors like healthcare and energy.

Customer Experience: Personalization and Data Ethics

93% of CEOs believe investments in personalizing the customer experience have delivered growth benefits.
However, 22% feel their companies do not meet customer expectations for personalization.
Personalization is now a key aspect of customer experience, driven by data analytics.
New data protection laws are intensifying scrutiny of how customer data is used, prompting a debate between permission and presumption in data usage.

Workforce Development: Balancing Urgency and Vision

99% of U.S. CEOs use contingent workers, reflecting the growing influence of the gig economy.
There is an even split (48% vs. 52%) on whether technology will create or eliminate jobs.
Training and retraining of employees are seen as essential for future competitiveness.
Companies must balance short-term skill gaps with long-term workforce development.

Leadership in the Digital Age

U.S. CEOs are confident in their ability to lead radical transformations, but many remain ambivalent about using data for decision-making.
78% of CEOs have overlooked data-driven insights in favor of intuition when making critical decisions.
Digital transformation requires a new mindset, emphasizing agility, foresight, and purposeful decision-making.

Growth Strategies: Inorganic and Strategic

Mergers and acquisitions (M&A) are the most favored growth strategy, with 66% of CEOs pursuing it.
CEOs are also forming strategic alliances and joint ventures to drive growth.
Digital platforms are being used to engage with millennials, who are shaping customer expectations across all generations.
46% of CEOs struggle to understand millennial needs and adapt their models accordingly.

Conclusion and Takeaways

The Fourth Industrial Revolution is underway, and U.S. CEOs are at the forefront of digital transformation.
Success in the digital era depends on a mature understanding of cyber risk, data-driven personalization, and workforce development.
Growth must now be measured through new metrics, including employee engagement and customer satisfaction, not just revenue or profits.
Agility and strategic foresight are crucial for navigating the complexities of the modern business environment.

Summary Table

Topic	Key Insight
Economic Confidence	84% of CEOs are confident in the U.S. economy; 98% in their company's growth.
Technology as a Disruptor	86% of CEOs consider their companies active disruptors; 92% see technology as the only major disruption.
Cybersecurity Risk	Cybersecurity is the top risk (33%); 92% feel prepared to identify threats, but only 41% are very well prepared.
Customer Personalization	93% of CEOs believe tech investments in personalization have delivered value, yet 22% fall short of expectations.
Workforce Development	99% use contingent workers; 48% vs. 52% are split on whether tech creates or eliminates jobs.
Growth Strategies	M&A is the most favored strategy (66%); digital platforms are key for engaging millennials.
Leadership Mindset	CEOs need to balance agility with purposeful decision-making and long-term vision.

Methodology

Based on a survey of 400 U.S. CEOs and 12 in-depth interviews with leading CEOs.
Part of KPMG's Global CEO Outlook, which surveyed 1,300 CEOs worldwide.
CEOs represent companies with varying revenue sizes: 99 with $500M–$999M, 160 with $1B–$9.9B, and 141 with $10B+.

Final Thoughts

The report underscores that while the U.S. economy remains strong, the path to growth is increasingly complex and shaped by technology. CEOs must adopt a strategic, data-informed, and agile approach to navigate the challenges of the digital age, ensuring that their organizations remain competitive and resilient.

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