2018-分析制胜的10个秘诀（英文版）-1mb

Analytics Success: 10 Secrets to Excel

Core Content

The document outlines 10 secrets to achieving success with analytics, emphasizing that while many organizations use analytics, not all are maximizing its potential. It highlights a strategic and collaborative approach to data-driven decision-making and offers actionable insights for businesses aiming to enhance their analytics capabilities.

Main Viewpoints

• Analytics is widely used, but its effectiveness varies greatly.
• To truly excel with analytics, organizations must adopt a strategic and holistic approach.
• Analytics should be integrated into the decision-making process, not just used as a tool for reporting.

Key Information

Secret #1: Create a Plan!

• A clear strategy is essential for analytics success.
• Key stakeholders must be aligned on:
  • The goal of the analytics project
  • The target audience
  • The importance of the initiative
  • The metrics for measuring success

Secret #2: Use Business Discovery to Spotlight Data Quality Issues

• Data quality is a critical factor for analytics effectiveness.
• Use analytics tools to identify data abnormalities and work with data owners to improve processes.

Secret #3: Team up with a Designer

• Aesthetics and usability are important for data visualization.
• A good designer helps create intuitive dashboards and visualizations.
• However, data visualization best practices should always take precedence over aesthetics.

Secret #4: Learn through Play & through Doing

• Experimentation and exploration are key to understanding data.
• Encourage users to interact with data in various ways to uncover insights.
• Use these insights to refine and inform the overall strategy.

Secret #5: Sell it!

• Analytics adoption is voluntary, so it's important to promote its value.
• Involve the marketing department to communicate the benefits of analytics across the organization.

Secret #6: Find a Champion

• Identify influential individuals or teams with unmet needs.
• Empower them with analytics to demonstrate its value.
• Use their success to gain broader support for analytics initiatives.

Secret #7: Build a Cross Functional Team

• A cross-functional team ensures a comprehensive approach to analytics.
• Responsibilities include:
  • Defining the role of analytics
  • Setting standards and tools
  • Identifying best practices and gaps
  • Iterating and improving solutions over time

Secret #8: Have Dual Processes

• Different projects may require different approaches to analytics.
• Maintain two processes: one for long-term strategic analytics and one for urgent, one-off projects.
• It’s acceptable to build temporary apps for short-term needs.

Secret #9: Tip the Balance Away from Reports

• Traditional reporting is not enough for decision-makers.
• Focus on diagnostic discovery and exploration capabilities to provide deeper insights.
• Help users understand not just what is happening, but why.

Secret #10: Turn Your Data into a Profit Center

• Consider monetizing your data through various means.
• Explore opportunities such as selling proprietary data or using it to add value for customers.

Conclusion

The document concludes that the path to analytics success is clear and actionable. It encourages organizations to make this their year of analytics, emphasizing the importance of discovery, strategy, and innovation. The message is a call to action for businesses to rethink how they approach analytics and leverage it for competitive advantage.

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