Dealroom-在线市场的未来报告（英文）-2021.5-36页_18mb

The Future of Marketplaces Summary

Core Content

This document provides an overview of the current state and future trends in the global marketplace ecosystem, highlighting the rapid growth, investment patterns, and evolving business models.

Main Trends and Insights

1. Global Acceleration of Marketplaces

• Marketplace Growth: Since January 2020, the valuation of global marketplaces (both public and private) has increased by 70%, reaching over $5 trillion, outperforming the Nasdaq's 50% growth.
• Top Performing Segments:
  • Fashion (+142%)
  • Food Delivery (+132%)
  • Digital Health (+120%)
• Major Players:
  • Public Marketplaces: Airbnb, Booking.com, Uber, etc.
  • Private Unicorns: Cazoo, TIER, Kodit.io, etc.
• Marketplace Evolution:
  • Early marketplaces focused on search and comparison.
  • Newer models are full-stack, integrating from shop front to delivery and aftercare.
  • Vertical integration and embedded finance are transforming traditional segments like cars, homes, and jobs.

2. Record Venture Capital Investment

• Investment Surge:
  • Q1 2021 investment in marketplaces tripled year on year, reaching $28B.
  • Q2 2021 saw an additional $12B raised, indicating a $40B total for the year.
• Global Investment Trends:
  • Venture capital is trending toward larger rounds, with Europe still slightly behind the global curve.
  • USA and Asia are significant sources of investment into European marketplaces.
• Key Investments:
  • BlaBlaCar: $115M
  • TIER: $250M
  • Wolt: $530M
  • Glovo: $542M
  • GoStudent: $82M
  • kodit.io: $120M
  • Vinted: $303M
• Marketplace Exits:
  • IPOs and SPACs have seen significant exits, including:
    • Deliveroo: $6.7B (IPO, Mar 2021)
    • Auto1: $12B (IPO, Feb 2021)
    • Cazoo: $7.0B (SPAC, Mar 2021)
    • Grab: $39.6B (SPAC, Apr 2021)

3. Vertical Integration and Enablement

• Innovation Pathways:
  • Greater Ownership of the Value Chain: Marketplaces are expanding into logistics, embedded finance, and aftercare.
  • Enablement with Other Products: Integration of financial services into marketplace platforms is unlocking new markets.
• Key Segments:
  • Travel & Fashion: Digitally enabled by the web, more asset-light and capital-efficient.
  • Jobs, Cars, Properties: Evolved from search to transactional models with embedded finance.
  • Digital Health & Groceries: Emerging as the next big markets.
• Examples of Full-Stack Marketplaces:
  • CAZOO: Offers instant buying, insurance, and subscription.
  • TIER: Combines car ownership and financing.
  • kodit.io: Online real estate brokerage with instant cash offers.
  • FoodMaven: Reduces food waste by selling imperfect and oversupplied food.

Key Information

• Marketplace Unicorns: Over 370 have been created globally, with a combined valuation of $5.0 trillion.
• Future Opportunities: The biggest opportunities lie in fintech-enabled marketplaces, B2B marketplaces, responsible consumption, new homeownership models, and regulated services.
• Dealroom.co: A leading platform for startup and venture capital intelligence, offering insights into the marketplace ecosystem.
• marketplaces.dealroom.co: A new platform housing over 32,000+ marketplace and e-commerce startups.

Appendix: Learn More About Marketplaces

• Marketplace Definition: A digital platform connecting buyers and sellers.
• Data Methodology:
  • Investment data includes seed, series A, B, C, and growth equity rounds.
  • Excludes debt, grants, and ICOs.
  • Valuations are based on market capitalisation (public) or latest transaction value (private).
  • Data Sources: Public reports, press releases, filings, and user-submitted data.
• Platform Overview:
  • Dealroom.co aggregates data from multiple sources.
  • marketplaces.dealroom.co is the new hub for marketplace and e-commerce data.

Conclusion

The marketplace sector is experiencing rapid growth, record investment, and evolving models. With the rise of full-stack integration and embedded finance, the industry is poised for further expansion, particularly in fashion, food delivery, and digital health. As venture capital becomes more global and abundant, the potential for new marketplaces and innovative models continues to grow.