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European Union Tourism Trends Summary

Core Content

The document provides an overview of the European Union's (EU) tourism trends, emphasizing its role as a major global tourism destination and source market. It highlights the economic and social impact of tourism in the EU, the growth in international tourist arrivals and receipts, and the strategic initiatives aimed at enhancing the competitiveness and sustainability of the sector.

Main Points

• EU as a Global Tourism Powerhouse:
  The EU is the most-visited region in the world, welcoming half of all international tourist arrivals (50%) and accounting for 37% of global tourism receipts in 2016. It is also the world's largest source region for outbound tourism, with 618 million international tourist departures.

• Tourism in the EU Economy:
  Tourism contributes 10% to the EU's GDP and 9% to total employment. It accounts for 6% of EU overall exports and 22% of services exports, making it the fourth-largest export category. The sector has been instrumental in supporting economic recovery and job creation, especially after the 2009 financial crisis.

• Tourism Growth in the EU:
  The EU recorded 4% growth in international tourist arrivals in 2016, with a total of 500 million arrivals, representing 40% of the world's total. Tourism receipts reached €342 billion, which is 31% of global tourism earnings.

• EU as a Destination:
  The EU includes 28 member states with a combined population of 509 million people and a GDP of €15 trillion. The majority of international arrivals (81%) are within the EU, with Southern and Mediterranean Europe being the most visited subregion.

• Key Source Markets:
  The top international source markets for the EU are Germany, the United Kingdom, France, and Italy, which together account for 40% of the world's international tourist arrivals. The United States is the largest extra-EU source market, with 74 million overnight stays in 2016.

• Impact of the Schengen Area and Euro:
  The Schengen Area, comprising 22 EU countries and 4 extra-EU countries, facilitates free movement and has contributed to the growth of tourism. The euro, shared by 19 EU countries, has also played a role in promoting tourism within and outside the EU.

• Demographics and Economic Characteristics:
  The EU has a relatively mature and aging population, with a median age over 40. It is home to 7% of the world's population and 3% of the world's surface area, with a high population density (116 per km²) compared to the global average (55 per km²).

• Long-Term Outlook:
  The UNWTO's long-term outlook suggests that the EU has substantial potential for future tourism growth, with an expected annual increase of 9 million international arrivals through 2030. The United States and other extra-EU markets are expected to continue contributing significantly to this growth.

Key Results

• International Tourist Arrivals (2016):

  • Total: 1,239 million globally.
  • Europe: 619 million (50% of global total).
  • EU: 500 million (40% of global total).

• International Tourism Receipts (2016):

  • Total: €1,107 billion globally.
  • Europe: €406 billion (37% of global total).
  • EU: €342 billion (31% of global total).

• EU Population and GDP:

  • Population: 509 million (7% of global population).
  • GDP: €15 trillion (22% of global GDP).
  • GDP per capita: €29,200 (one of the highest globally).

• Tourism Employment:

  • Tourism supports 26 million jobs in the EU, through direct, indirect, and induced effects.

• Schengen Area and Euro:

  • The Schengen Area allows free movement for 400 million EU citizens.
  • The euro is used by 19 EU countries (340 million people), and it plays a key role in tourism facilitation.

Conclusion

The document underscores the importance of tourism in the EU's economic and social development, highlighting its resilience and growth potential. It emphasizes the strategic importance of the sector in job creation, GDP growth, and export income. The EU's tourism market is dynamic, influenced by global trends, exchange rates, and socio-political factors, and is supported by EU-wide initiatives aimed at enhancing competitiveness, sustainability, and inclusivity in the tourism industry.