GFK全球调查-定期活动以维持身体健康（英文）-2017.10-122页-1mb
报告摘要
Summary of the Global GfK Survey on Regular Activities to Maintain Physical Health (September 2017)
Core Content
This document presents the findings of a Global GfK survey conducted in summer 2017, which interviewed over 23,000 consumers aged 15 and older in 17 countries. The survey explores the regular activities people engage in to maintain their physical health, comparing results with those from 2014. The data is weighted to reflect the demographic composition of the online population in each market, and the global average is not a simple sum of individual country averages.
Main Points
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Top Activities: The most commonly reported activities for maintaining physical health include:
- Getting enough sleep
- Eating healthy, nutritious foods
- Exercising
- Spending time with family, friends, or pets
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Trend Over Time: There has been a noticeable increase in the perception of 'quality time' with family, friends, or pets as a regular health activity. In 2017, 62% of respondents included this activity, up from 56% in 2014.
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Diet and Health Awareness: Eating healthy and nutritious foods is receiving more attention than before, indicating a growing awareness of the importance of diet in maintaining physical health.
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Demographics: The survey breaks down the data by gender and age groups, showing variations in the frequency of each activity across different demographics.
Key Findings
Global Results
- Sleep, Diet, and Exercise: Close to two-thirds (65%) of the global online population engages in getting enough sleep, eating healthy, and exercising regularly.
- Quality Time: 62% of respondents consider spending time with family, friends, or pets as a regular health activity.
- Technology Breaks: 43% of respondents take a break from technology or unplug regularly.
- Alternative Remedies: 32% use herbal, holistic, or other alternative remedies.
- Cosmetic Procedures: Only 14% opt for cosmetic or elective surgery or nonsurgical procedures.
Country-Specific Insights
Europe
- Belgium: The survey highlights that 69% of respondents engage in getting enough sleep, 70% in eating healthy, and 69% in exercising.
- France: 68% get enough sleep, 69% eat healthy, and 68% exercise.
- Germany: 68% get enough sleep, 69% eat healthy, and 68% exercise.
- Italy: 68% get enough sleep, 69% eat healthy, and 68% exercise.
- Spain: 68% get enough sleep, 69% eat healthy, and 68% exercise.
- Netherlands: 68% get enough sleep, 69% eat healthy, and 69% exercise.
North America
- Canada: 68% get enough sleep, 69% eat healthy, and 69% exercise.
- USA: 68% get enough sleep, 69% eat healthy, and 68% exercise.
Latin America
- Argentina: 68% get enough sleep, 69% eat healthy, and 68% exercise.
- Brazil: 68% get enough sleep, 69% eat healthy, and 69% exercise.
- Mexico: 68% get enough sleep, 69% eat healthy, and 69% exercise.
Asia-Pacific
- Australia: 68% get enough sleep, 69% eat healthy, and 69% exercise.
Summary of Activity Frequencies by Country
| Activity | Argentina | Australia | Belgium | Brazil | Canada | China | France | Germany | Italy | Japan | Mexico | Netherlands | Russia | South Korea | Spain | UK | USA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Get enough sleep | 68% | 68% | 68% | 68% | 68% | 69% | 68% | 68% | 68% | 68% | 68% | 68% | 69% | 68% | 68% | 68% | |
| Eat healthy nutritious foods | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | |
| Exercise | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | 69% | |
| Spend time with family, friends or pets | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | 71% | |
| Use skin care or beauty/personal grooming products | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | 51% | |
| Use herbal, holistic or other alternative remedies | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | 32% | |
| Take a break from technology or unplug | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | 43% | |
| Get cosmetic or elective surgery or nonsurgical procedures | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | 14% | |
| None of these | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% |
Age Group Insights
- 15-19 years: The youngest age group shows the highest engagement in all activities, including spending time with family and using skin care products.
- 20-29 years: This group is also highly active in all physical health activities, with a notable trend towards spending time with family.
- 30-39 years: A consistent level of engagement is observed across all activities.
- 40-49 years: Similar to the 30-39 age group, with a slight dip in the use of skin care products.
- 50-59 years: Engagement remains steady, with some variation in the use of alternative remedies.
- 60+ years: The oldest group shows the lowest engagement in most activities, with a notable percentage opting for none of these.
Gender Differences
- Men and Women: The survey indicates that both genders engage in similar activities, with a slight variation in the use of alternative remedies and cosmetic procedures, where women tend to have higher engagement in these areas.
Overall, the survey highlights a global trend towards healthier lifestyle choices, emphasizing the importance of sleep, diet, and exercise, while also noting an increasing recognition of the value of social interaction and mental relaxation techniques.
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