2024年10月TikTok美区厨房用品品类分析报告-13页_19mb
报告摘要
TikTok美区厨房用品月报总结 (2024/10/01-2024/10/31)
核心内容概览
- 整体表现：厨房用品类目在TikTok美区的销售额为 $18.39M，环比下降0.24%；销量为991.11K，环比增长12.64%；平均成交价为 $18.55，环比下降11.43%；市场份额为2.12%，环比下降14.52%。
- 动销表现：动销商品数为24.46K，环比增长7.37%；动销小店数为7.33K，环比增长11.15%。
子类目销售分布
| 类目 |
销量 |
销售额 |
销售额环比 |
市场份额 |
| 厨房器具 |
370.34K |
$5.9M |
-2.58% |
32.08% |
| 饮具 |
299.8K |
$5.41M |
+10.32% |
29.43% |
| 烹饪工具 |
79.41K |
$3.32M |
-6.35% |
18.07% |
| 餐具 |
105.9K |
$1.45M |
+17.34% |
7.88% |
| 刀具 |
46.41K |
$1.01M |
+14.95% |
5.5% |
| 烘培用具 |
34.59K |
$380.02K |
+7.72% |
2.07% |
| 酒具 |
5.81K |
$173.69K |
+10.46% |
0.94% |
| 烧烤用具 |
10.29K |
$159.44K |
-0.62% |
0.87% |
| 咖啡用具与茶用具 |
11.38K |
$123.6K |
+2.36% |
0.67% |
商品飙升增长TOP10
| 商品名称 |
类目 |
价格 |
销售额 |
环比增长 |
| [ON SALE] 50-Piece Large Airtight Food Storage Containers |
保鲜容器/保鲜器皿 |
$20.49 |
$139.72K |
+439.17% |
| Household Essentials Wooden Kitchen Utensils |
炊具套装 |
$6.2 |
$22.08K |
+388.19% |
| 【Shipping from the USA】Meoky Reusable Food |
保温杯 |
$14.26 |
$80.06K |
+385.01% |
| Introducing... Choaf! Enjoy finger free, mess-free, |
筷子 |
$9.99 |
$23.51K |
+315% |
| Ultra-fine Reusable Cheesecloth Bag, Filter Cloth for |
其他 |
$2.67 |
$3.13K |
+266.29% |
| Sweets Kitchen Accessories Ramen Bowl Set, 1 Set |
碗 |
$4.09 |
$42.2K |
+248.67% |
| SODAY 15pcs Pots and Pans Set Nonstick - Kitchen |
炊具套装 |
$56.06 |
$225.36K |
+243.42% |
| To-Go Buddy |
保温杯 |
$32.04 |
$250.79K |
+237.25% |
| Manual Meat Chopper, Long Handle Handheld |
禽肉处理工具 |
$2.29 |
$13.81K |
+204.37% |
| Gothic Stainless Steel Flatware Set, Skull & Rose |
餐具套装 |
$13.92 |
$33.57K |
+196.18% |
热销商品TOP10
| 商品名称 |
类目 |
销量 |
销售额 |
销售额环比 |
| SUSTEAS Rotary Cheese Grater with Handle |
削皮器 |
40.22K |
$1.33M |
+130.62% |
| SODAY 12pcs Pots and Pans Set Non Stick |
炊具套装 |
7.79K |
$545.88K |
+2690.15% |
| PUKOMC Ceramic Tower 1500W Indoor Space |
其他 |
2.54K |
$17.05K |
+76.95% |
| Pukomc Indoor Smokeless Grill, Non-Stick Cooking |
其他 |
1.54K |
$11.29K |
+259.48% |
| [SAVE $70] ThermoPro TempSpike 600FT |
厨房温度计 |
1.02K |
$59.9K |
+87159.71% |
| Etekcity Food Nutrition Scale, Digital Grams and |
量具、厨房秤 |
1.02K |
$335.06K |
-29.1% |
| HydroJug Traveler - Modern Tumbler with Handle |
保温杯 |
15.06K |
$483.97K |
-29.9% |
| BrüMate Era 40oz Tumbler with Handle and Straw |
水瓶 |
18.65K |
$718.26K |
+76.31% |
| SODAY SODAY 15pcs Pots and Pans Set Nonstick - Kitchen |
炊具套装 |
14.6K |
$1.04M |
-20.26% |
| SVET BRADOL $2.04 |
厨房用品 |
14.52K |
$29.74K |
+44.17% |
热销小店TOP10
| 小店名称 |
销售额 |
销量 |
平均价格 |
销售额环比 |
| SUSTEAS |
$1.84M |
51.57K |
$35.72 |
+149.73% |
| Fighting Girl |
$143.78K |
46.04K |
$3.12 |
+55.16% |
| AISOON STORE |
$599.21K |
27.71K |
$21.62 |
+33.79% |
| MeokyShop |
$290.14K |
23.13K |
$12.54 |
-49.06% |
| BrüMate |
$718.26K |
18.65K |
$38.51 |
+76.31% |
| Yiwu Chuzhong Anyice Shop |
$65.42K |
18.07K |
$3.61 |
+572.81% |
| meoky shop |
$237.19K |
16.63K |
$14.26 |
+34.51% |
| Etekcity |
$483.97K |
15.06K |
$32.13 |
-29.9% |
| Carote USA |
$1.04M |
14.6K |
$71.18 |
-20.26% |
| SVET BRADOL |
$29.74K |
14.52K |
$2.04 |
+44.17% |
小店分析
SUSTEAS
- 国家/地区：美国
- 主营类目：厨房用品
- 店铺评分：4.7
- 在售商品数：126
- 平均成交价：$42.79
- 趋势：
- 销量：51.57K，环比增长137.84%
- 销售额：$1.84M，环比增长140.81%
- 动销商品数：52，环比增长1.96%
- 视频达人数：2.1K，环比增长10.58%
- 关联视频数：3.08K，环比增长9.23%
Fighting Girl
- 国家/地区：美国
- 主营类目：厨房用品
- 店铺评分：4.3
- 在售商品数：675
- 平均成交价：$3.55
- 趋势：
- 销量：46.04K，环比增长37.66%
- 销售额：$141.48K，环比增长48.22%
- 动销商品数：344，环比增长11.33%
- 视频达人数：260，环比下降2.99%
- 关联视频数：311，环比下降4.6%
AISOON STORE
- 国家/地区：美国
- 主营类目：厨房用品
- 店铺评分：4.5
- 在售商品数：249
- 平均成交价：$21.27
- 趋势：
- 销量：27.71K，环比增长36.47%
- 销售额：$597.87K，环比增长30.94%
- 动销商品数：50，环比下降7.41%
- 视频达人数：457，环比增长14.25%
- 关联视频数：1.01K，环比增长35.51%
选品平台亮点
- 三合一联动选品平台：整合TikTok、Amazon和Douyin数据，提供市场大盘、爆品挖掘、竞品分析、内容创意、达人建联、商机挖掘等服务。
- 数据覆盖：拥有1500万+美区商品数量，支持实时追踪行业动态和竞品表现。
- 达人建联：支持达人高覆盖、精细化标签匹配及AI自动化管理邮件往来。
- 平台链接：https://www.glodastory.com/
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