2018全球软实力报告排行_中国第_27名-FaceBook-2018.07-91页_5mb

报告摘要

Summary of The Soft Power 30 (2018)

Core Content

The Soft Power 30 (2018) is a global ranking that evaluates the soft power of 30 countries, focusing on their ability to influence others through cultural, diplomatic, and other non-coercive means. The report highlights the growing importance of soft power in an increasingly interconnected and volatile world, where traditional power structures are being challenged by rising powers and new political trends.

Main Points

Soft Power as a Critical Tool: Soft power is essential for shaping global narratives and maintaining international order. It involves the use of attraction and persuasion to align values and norms, and is particularly important in times of geopolitical uncertainty.
Global Geopolitical Context: The report is set against the backdrop of a multi-polar and interdependent world, where the liberal international order faces challenges from populism, shifting power dynamics, and the rise of non-state actors.
Soft Power Index: The Soft Power 30 index combines objective data and international polling to provide a comprehensive assessment of global soft power. It aims to offer the "clearest picture of global soft power to date."
Focus on Asia: The report introduces the Asia Soft Power 10, highlighting the increasing influence of Asian countries in the global soft power landscape.
Challenges to the Liberal International Order: The report identifies three major threats to the liberal international order: the rise of populist-nationalism in the West, a recalibrated US foreign policy, and the emergence of new global powers.
Role of Soft Power in Addressing Global Challenges: The report emphasizes the need for effective use of soft power to sustain and strengthen the liberal international order in the face of these challenges.

Key Information

The Top 5 Countries in the 2018 Soft Power 30

United States
United Kingdom
France
Japan
Germany

Asia Soft Power 10

The report includes a special focus on Asia, with the following countries highlighted:

India
Singapore
South Korea
Japan
China
Vietnam
Australia
Malaysia
Thailand
Philippines

Methodology

Objective Data: Includes metrics such as cultural influence, economic strength, and diplomatic effectiveness.
Subjective Data: Derived from international polling across 25 countries, assessing the appeal of nations in categories like culture, cuisine, and foreign policy.

Changes, Challenges, and Limitations

The report acknowledges the limitations of the soft power concept and the challenges in measuring it accurately.
It notes that while the liberal international order is not collapsing, it is under significant strain due to the rise of populism and the shifting balance of power.

Emerging Issues and Platforms

The report explores new platforms and methods for leveraging soft power, including the role of digital technology and the importance of cultural exchanges.
It highlights the impact of NGOs, the private sector, and digital media in shaping global narratives and enhancing soft power.

Contributors

The report is authored by Jonathan McClory of Portland, with contributions from various experts and institutions, including:

Penny Abeywardena (New York City Mayor's Office)
Nicholas J. Cull (USC Center on Public Diplomacy)
Biban F. Farnoudi (Kofi Annan Foundation)
Aidan Foster-Carter (Leeds University)
Nina Hachigian (Los Angeles Mayor's Office)
Philip Hall (Portland)
Olivia Harvey (Portland)
Tristram Hunt (Victoria and Albert Museum)
Dhruva Jaishankar (Brookings India)
Max Kellett (Portland)
Justin Kerr-Stevens (Portland)
Lisa Koh (Portland)
Elizabeth Linder (Chatham House)
Richard McGregor (Lowy Institute)
Jay Wang (USC Center on Public Diplomacy)
Zhang Yiwu (Peking University)

Conclusion and Look Ahead

The report concludes that while the liberal international order is not in immediate danger, it is at a critical juncture.
It emphasizes the need for a renewed collective effort to reform and sustain the order, with soft power playing a central role in this process.
The report looks ahead to the 2019 Soft Power 30 Index, expecting continued focus on the evolution of soft power and its impact on global politics.

Additional Notes

The 2018 Soft Power 30 report is dedicated to the memory of Dr. Martin Roth, a prominent figure in cultural internationalism.
It reflects on the global events from August 2017 to June 2018, including the rise of populism, the impact of Brexit, and the election of Donald Trump, which have significantly influenced the discourse on soft power and international order.

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