2017电影市场报告（英文版）_41页-8mb

2017 Theatrical and Home Entertainment Market Environment (THEME) Report Summary

Core Content

The 2017 THEME report provides a comprehensive overview of the global and U.S./Canada theatrical and home entertainment markets, highlighting growth trends, demographic shifts, and technological advancements. The report emphasizes the evolving landscape of film consumption, driven by both traditional and digital platforms.

Main Points

Global Market Trends

• Box Office Growth:

  • The global box office reached a record $40.6 billion in 2017, up 5% from 2016.
  • International box office increased by 7% to $29.5 billion, with China being a major driver.
  • U.S./Canada box office decreased by 2% to $11.1 billion, matching the 2015 high.

• Cinema Screens:

  • Global cinema screens increased by 8% to just over 170,000.
  • Asia Pacific saw the highest growth at +16%, contributing significantly to the increase.
  • 98% of global screens were digital by the end of 2017, up from 97% in 2016.
  • 3D digital screens made up 59% of all digital screens globally, with Asia Pacific leading at 81%.

• Home Entertainment:

  • Global home entertainment consumer spending increased by 11% to $47.8 billion, driven by digital growth.
  • U.S. digital spending rose by 20%, and international digital spending by 41%.
  • The number of online video subscriptions worldwide reached 446.8 million, a 33% increase from 2016.
  • Cable subscriptions remained the highest revenue video platform, but declined for the second consecutive year.

U.S./Canada Market Trends

• Box Office and Attendance:

  • U.S./Canada box office was $11.1 billion, down 2% from 2016's record high.
  • Total admissions (tickets sold) decreased by 6% to 1.24 billion.
  • 76% of the U.S./Canada population (263 million people) went to the cinema at least once in 2017.
  • The 12-17 age group had the highest per capita attendance at 4.9 films per year.

• Demographics:

  • Hispanic/Latino and Asian audiences had the highest per capita attendance, with 4.5 and 4.3 films respectively.
  • Frequent moviegoers (12% of the population) accounted for 49% of all ticket sales.
  • The 25-39 age group was the largest frequent moviegoer demographic, with 11.1 million people.
  • Frequent moviegoers tend to own more key technology products, such as video game systems and streaming devices, compared to the general population.

• Ticket Pricing and Inflation:

  • The average cinema ticket price increased by 4% to $8.97 in 2017.
  • Inflation, as measured by the CPI, increased by 2% over the same period.
  • A family of four could enjoy a movie for under $36, making it the most affordable entertainment option.

Key Information

Methodological Changes

• The moviegoer survey transitioned from phone-based to online, which affects the comparability of data with previous years.
• Asian moviegoers were now segmented as a separate group due to the increased sample size.
• Year-over-year comparisons for demographics are not included in this report.

Market Maturity and Growth

• The U.S./Canada market is considered mature, with high screen-to-population ratios and a large number of moviegoers.
• In contrast, many international markets, especially in Asia Pacific, are growing rapidly with double-digit increases in cinema screens.
• International box office accounted for 73% of total box office in 2017, up from 71% in 2016.

Future Outlook

• The industry is adapting to new consumption habits, with digital platforms playing a more significant role in home entertainment.
• The shift toward digital content viewing is expected to continue, with online subscription video services gaining traction.
• The report indicates a bright future for the global entertainment market, driven by innovation and diverse storytelling.

Summary

The 2017 THEME report underscores the resilience and growth of the global theatrical and home entertainment markets. While the U.S./Canada box office remained stable, international markets, particularly China and Asia Pacific, showed strong growth. The expansion of digital platforms and the increasing number of online video subscriptions reflect a broader trend toward digital consumption. Additionally, demographic insights reveal that younger and more diverse audiences are driving attendance, and frequent moviegoers are a key segment in the market. The report highlights the industry's ability to adapt and innovate, ensuring continued engagement with audiences worldwide.