2011-08-25-皮尤-65_of_online_adults_use_social_networking_sites_14页_768kb

报告摘要

Summary of Social Networking Site Usage Report

Overall Usage: In 2011, 65% of online adults (50% of all adults) used social networking sites, marking a 4% increase from the previous year and a doubling since 2008. Usage peaked at 8% in 2005, showing rapid growth over time.
Growth Trends: Despite plateauing slightly with young adults, usage among older age groups (e.g., 65+ adults) grew significantly, with a 150% increase from 2009 to 2011, reflecting broader adoption.
Gender Differences: Women were more active users, with 69% overall usage and 48% daily use, compared to 60% and 38% for men. This gender gap has persisted since 2009.
Age Group Analysis: Young adults aged 18-29 (83% overall, 69% daily) were the most frequent users, followed by the 30-49 age group (70%, 46%), and those aged 50-64 (51%). Usage over 65 was lower at 33%, but showed strong growth.
Usage Frequency: On a typical day, 43% of online adults used SNS, second only to email (61%) and search engines (59%), highlighting SNS as a prevalent online activity.
User Experiences: The majority of respondents described experiences positively (e.g., "good," "fun," "interesting"), but some reported negatives (e.g., "annoying," "addictive"), with neutral responses common among less frequent users.