2024-05-26-世界卫生组织-Digital_Channels_4页_3mb

Summary of WHO Digital Health and Innovation Department

Overview

The Department of Digital Health and Innovation at WHO uses digital channels to make health information accessible, understandable, and reliable for everyone, focusing on countering misinformation and influencing public health during crises.

Key Activities

• Promote Accessible Health Info: Share WHO guidance through popular digital platforms like WhatsApp and Facebook, deploy chatbots and digital tools for timely health messaging.
• Counter Misinformation: Run initiatives like the WHO Health Claims Platform and WHO Comms Tech Stack to address false health claims with evidence-based content.
• Engage Partnerships: Collaborate with over 30 large technology companies in the WHO Tech Task Force, social media influencers, and gaming industry to amplify health messages.

Impact

• Reach Statistics:
  • WhatsApp channel: Over 8.2 million users in under a year.
  • Chatbots: Delivered 1.5 million misinformation videos removed, reached 23 million people with essential health info since 2019.
  • Social Media: Fides network of influencers reached 130 million people globally; gaming integrations tapped into 350 million users.
• Other Metrics: WHO's YouTube channel attracts 289 million visitors; 400 billion impressions on COVID-19 info panels.

Collaborations

• Tech Partnerships: Work with big tech firms like Google to shape policies and generate research on online health harms and misinformation.
• Gaming and Influencers: Partner with top gaming companies to integrate health messages into popular games; empower influencers to counter misinformation.

Potential for Collaboration

WHO offers support for member states and partners to establish digital channels, shape policies against online health misinformation, and innovate digital health solutions to address global health priorities.