2005-06-16-皮尤-Online_sports_fantasy_leagues_3页_47kb

PEW INTERNET PROJECT REPORT SUMMARY: Sports Fantasy Leagues Online

Key Findings:

• Approximately 8% of adult American internet users, or about 11 million people, participate in online sports fantasy leagues.
• Around 2 million internet users check their fantasy teams daily.
• Fantasy leagues involve users creating teams by drafting athletes and tracking real-world statistics to compete.
• Participants are primarily men (60%) and relatively young (63% under age 40).
• Internet experience is high, with 76% of participants having six or more years online, 61% using broadband, and 51% going online daily.
• Socioeconomic factors play a role, as 12% of high-income (>$75,000) internet users participate compared to 5% of low-income (<$30,000) users.
• No significant racial or ethnic differences in participation.
• The data comes from a nationwide phone survey with a margin of error of ±3 percentage points for the 1,450 internet users sampled between February 21 and March 21, 2005.

Methodology:

• Conducted by Pew Internet & American Life Project using telephone surveys.
• Sample size of 1,450 internet users, with full sample of 2,201 adults.
• Margin of error ±2% for full sample and ±3% for internet users subset.

This summary highlights the demographic, behavioral, and social trends related to online sports fantasy league engagement.