2012-09-26-皮尤-In_Changing_News_Landscape,_Even_Television_is_Vulnerable_87页_618kb

报告摘要

Summary of Trends in News Consumption (Pew Research Center, 2012)

Survey Overview: This biennial news consumption survey analyzed patterns from 1991 to 2012, tracking how Americans consume news through television, radio, print, and digital sources. It involved 3,003 adults in 2012.
Key Findings:
- Decline of Traditional Media: Print newspaper readership dropped significantly, from 47% in 2000 to 23% in 2012. Radio and traditional TV news viewership also declined but remained relatively stable at ~33-55% per source. Networks like CNN saw audience declines (e.g., from 25% in 2008 to 16%), while cable news (e.g., Fox, MSNBC) held stable viewership around 11-16%.
- Rise of Digital and Mobile News: Online news consumption was higher than print in 2012 (23% read a print newspaper vs. 39% accessed it online), reaching record highs. Mobile devices drove growth, with 39% getting news on cell phones/tablets. Social networking sites (e.g., Facebook) saw a tripling in news usage, jumping from 9% to 19% for seeing news daily.
- Younger Audiences: Those under 30 were the fastest adopters of digital and social media, with TV news viewership declining from 49% to 34% while newspaper use halved. Many young people (29%) got no news from traditional sources, relying on social media and digital platforms instead.
- Social Media Impact: Social networking accounted for 19% of news sources in 2012, up from 9% in 2010. Twitter usage grew, with 27% seeing news there daily, but was less popular than Facebook. Mobile apps increased, with 25% of adults downloading news apps, targeting high-income and educated users.
- Attitudes and Trust: 64% preferred news with no political bias, and opinions on media trust increased for those favoring specific sources. Educational differences were noted, with college grads more distrusting of media as a whole.
Generational Divide: Older Americans leaned toward traditional news sources and displayed steadfast political preferences, while younger groups were more fragmented, reducing enjoyment of news overall (e.g., 43% "enjoy a lot" in 2012 vs. higher in 2008).
Conclusion: The news landscape is increasingly fragmented and digital-dominated, with traditional sources declining and new platforms capturing young audiences. Social media plays a major role, altering how people engage with and consume information on their terms.