2023-02-02-莱坊-Phuket_Luxury_Upscale_Hotel_Market_2022_5页_1mb

报告摘要

Phuket Hotel Market Summary (2022)

Core Content

Phuket's hotel market experienced a notable recovery in 2022 following the lifting of pandemic-related travel restrictions in October. The number of foreign arrivals surged by 778% YoY, reaching 1.6 million, which significantly boosted hotel occupancy and average daily rates (ADR). Despite this growth, the number of foreign tourists still represented only 30% of the pre-Covid level in 2019.

Key Statistics

Total hotel rooms in 2022: 44,024
New supply of rooms in 2022: 485
Hotel occupancy rate in 2022: 47% (+39 p.p. YoY)
Average Daily Rate (ADR) in 2022: THB 3,974 (+48% YoY)
RevPAR in 2022: THB 1,885 (up from THB 208 in 2021)

Main Points

Market Recovery

The tourism industry in Phuket rebounded sharply in 2022, especially in the second half of the year, due to the full reopening of Thai borders.
Foreign tourism saw a significant increase, with monthly visitor numbers rising from 30% to 83% of pre-pandemic levels by December.
Domestic tourism also recovered, reaching 83% of pre-pandemic levels.

Supply Expansion

Four new hotels opened in 2022, adding 485 rooms to the market.
Notable new openings include:
- Noku Phuket: A villa hotel resort with 91 rooms, located on a hillside.
- Glow Mira Karon Beach, Jonox Phuket Karon Hotel, and Grace Patong Hotel: Three mid-scale hotels with 154, 121, and 119 rooms respectively, all situated on the southwest side of the island.
Total hotel rooms in Phuket increased by 1.1% YoY, reaching 44,024.

Hotel Group Presence

Accor is the largest hotel group in Phuket, operating 4,410 rooms across 22 properties.
Marriott follows with 2,977 rooms.
Wyndham has 1,808 rooms.

Regional Distribution

Patong beach has the highest concentration of hotel rooms (36% of total).
Other major areas include Karon (18%), Kata (12%), Nai Yang (8%), Bang Tao (8%), and Kamala (7%).

Outlook for 2023

The tourism market is expected to continue its strong recovery, driven by pent-up demand and the return of Chinese tourists after the end of the zero-Covid policy in January 2023.
Foreign tourism will play a major role in 2023, with hotel occupancy levels likely to exceed those of 2022 but still remain below pre-pandemic levels.
ADR is expected to increase further to reach pre-Covid levels, supporting overall hotel performance.
A full recovery by the end of 2023 is anticipated in the most optimistic scenario, though challenges such as the speed of Chinese tourist return and flight ticket costs may affect this.

Key Challenges

The pace of Chinese tourist return remains uncertain.
Flight ticket prices may still be high, affecting affordability and demand.

Research Team

Phanom Kanjanathiemthao – Chairman
Nattha Kahapana – Managing Director
Carlos Martinez – Director, Research and Consultancy
Korkaew Charoensook – Director, Hotel & Leisure and Residential & Housing Project

Recent Research Publications

Knight Frank Thailand Research has published several reports, including:

Bangkok Office: Market Overview Q3 2022
Bangkok Condominium: Market Overview Q3 2022
Bangkok Luxury House: Market Overview 1H 2022
Super Prime & Prime Condominium Market: Overview 1H 2022
Thailand Logistics Property Market: Overview H1 2022

These reports provide insights into various segments of the real estate and hospitality markets in Thailand. Full reports are available at knightfrank.co.th/Research.

Disclaimer

This report is for general information only and should not be relied upon in any way.
Knight Frank Thailand accepts no responsibility or liability for any loss or damage resulting from the use of this information.
Reproduction of this report is not allowed without prior written approval.

展开完整摘要