2025年全球医院品牌250强_31页_14mb

Overview: The 2025 Global Top 250 Hospitals ranking, conducted by Brand Finance, evaluates academic medical centers (AMCs) using a Brand Strength Index (BSI) based on perceptions of stakeholders, with a focus on patient care, research, and education. The study highlights shifts in leadership, increased reliance on innovation, and regional dominance.

Top Rankings: Johns Hopkins Hospital overtook Mayo Clinic to claim the top spot, while Oxford University Hospitals NHS Foundation Trust rose to second place. U.S. hospitals dominate the top 100 list, securing 25 positions.

Methodology: The BSI is calculated with 50% weighting on equity (including investment, awareness, and research metrics), 25% on investment, and 25% on performance. Data from 2,500 global healthcare professionals assessed factors like brand recognition, facility integration, and AI adoption.

Key Insights: Factors driving talent attraction include being a well-run organization (20% of consideration), pride in training/worked there, international recognition, and research excellence. AI and innovative technologies are becoming influential, though not decisive. Recommendations for patient care prioritize integrated care models, while research/endorsements value leading medical programs and publication potential.

Significant Changes: Mayo Clinic dropped two positions, while Groote Schuur Hospital led in teaching. North America shows improved performance, and APAC institutions like Singapore's National University Health System advanced in regional rankings.

Implications: A strong brand enhances patient assurance, talent acquisition, and global partnerships. The study underscores the need for balanced development in care, research, and teaching to maintain competitiveness in a dynamic healthcare landscape.