2023-02-14-莱坊-Tricity_city_attractiveness_and_office_market_Q4_2022_8页_4mb

报告摘要

TRICITY Summary

Core Content

Tricity, comprising the cities of Gdańsk, Gdynia, and Sopot, is a regional office market in Poland that has shown significant growth and attractiveness. The area covers 414.8 sq km and has a population of 1.64 million in the metropolitan area. The GDP growth rate for the region in 2022 was 9.7%, with a GDP per capita of PLN 89,995. The population is forecasted to increase to 706,339 by 2030 and 642,404 by 2050. The average gross salary in Gdańsk is PLN 7,032.

Investment Attractiveness

Tricity has consistently ranked high in various investment and quality of life indicators. In 2021 and 2022, it was ranked as the fastest-growing city in the BSS sector in Poland by Outsourcing Stars. In 2020 and 2022, it was named the best place to do business in Poland by ABSL. In 2022, it ranked first as the most dynamically developing city in Poland by CEE Shared Services and Outsourcing Awards. The Pomeranian Voivodeship was also in the TOP 10 of fDi European Cities and Regions of the Future 2022/2023 ranking.

Investment Incentives

Investing in Pomerania offers various incentives, including:

A dedicated employer branding campaign
Access to a recruitment platform
Support in immigration matters
Scholarship for relocation
Temporary office for investors
Employment and investment cash grants
CIT exemptions for investment grants

Quality of Life

Tricity is recognized for its quality of life, with Gdańsk leading in several rankings:

1st place in the People Friendly Cities 2020 ranking by Forbes
3rd place in the Quality of Life category in the Emerging Europe Awards, 2020
2nd place in the Quality of Life category in the Report on the Quality of Life in European cities over the last 5 years
55th in Europe and 142nd in the world according to the Numbeo Quality of Life Index (mid-2022)

Gdańsk has implemented various programs to improve quality of life, including disease prevention initiatives, revitalization programs, and a sustainable development strategy. Gdynia has received a Bronze award for clean living quality and launched a subsidy program for cargo bicycles, which saw 90% of allocated funds used. Gdynia also has a vice-president for quality of life and was certified as ISO 37122 in 2021.

Office Market Statistics

Existing Stock

Total office stock: 1.01 million sq m

Supply Under Construction

59,200 sq m at the end of 2022
32% of this is expected to be completed in 2023
Major projects under construction include Waterfront II (Gdynia, 14,500 sq m) and Punkt (Gdańsk, 12,500 sq m)

Vacancy Rate

13.3% at the end of December 2022
Third lowest vacancy rate among regional cities

Take-Up Volume (2022)

101,000 sq m
68% of the take-up was in new agreements
21% from renegotiations
11% from expansions

New Supply (2022)

50,600 sq m
12% of completions in all regional cities
Lower than 2021, when 30% more supply was added

Asking Rents (2022)

Ranged from EUR 10.00 to EUR 15.00/sq m/month
Slight increases in certain buildings

Service Charges

Ranged from PLN 15.00 to 25.00/sq m/month
Increased due to rising service and utility costs

Major Office Concentration Areas

Area	Existing Stock	Supply Under Construction	Vacancy Rate	Monthly Asking Rent
Gdańsk Al. Grunwaldzka	463,400 sq m	17,400 sq m	12.4%	EUR 11.5–15/sq m
Gdańsk City Centre	120,500 sq m	18,700 sq m	9.5%	EUR 11–15/sq m
Gdańsk Airport	63,900 sq m	3,600 sq m	10.4%	EUR 12.5–13.5/sq m
Gdynia	212,200 sq m	19,500 sq m	21.6%	EUR 10–15/sq m
Sopot	35,200 sq m	0 sq m	22.9%	EUR 11–14/sq m

HR Perspective

The modern employee market in Tricity is characterized by a focus on flexibility and personalized benefits. According to the Union of Entrepreneurs and Employers, employees now expect benefits that meet their individual needs and ensure stability. Remote and hybrid work is increasingly preferred, with 59% of respondents preferring to work exclusively online or in a hybrid system. Flexible working hours and work-life balance are also highly valued by 88% of employees.

Key benefits that are becoming more common include:

Multisport or medical plans
Prepaid cards
Co-financing of meals
Company cars with fuel cards
Home office allowances

Most Desired HR Positions (2022)

HR Business Partner: PLN 12,000–18,000 gross
Learning & Development Expert: PLN 14,000–18,000 gross
Head of HR and Payroll: PLN 13,000–24,000 gross

These positions are in high demand due to the need for skilled professionals in HR and payroll, particularly those with experience in process automation and digitization.