2024-09-09-品牌价值-北欧最具价值和最强大品牌150强的2024年度报告（英）_37页_9mb

Brand Finance Nordic 100 2024 Summary

Report Overview: This report highlights the top 100 most valuable Nordic brands for 2024, based on brand value and strength metrics. It explores how brands contribute to financial performance and sustainability, with detailed rankings and methodologies.

Top Brand Changes: Equinor surpassed IKEA as the most valuable Nordic brand at EUR15.6 billion, a 24% increase driven by revenue growth and renewable energy investments. IKEA dropped to second place with a 4% decrease. LEGO became the strongest brand with a Brand Strength Index (BSI) score of 87.9, while companies like Volvo and Novo Nordisk showed significant growth.

Key Growth and Sustainability: Gold sponsors received higher rankings, and sustainability played a crucial role in brand value, with Equinor leading in perceptions. Norway, Sweden, and Denmark dominated the list, reflecting regional economic strengths.

Corporate Spotlight: ROCKWOOL, a stone wool manufacturer, focuses on sustainable construction and decarbonization efforts, including recycling programs and innovative product development, enhancing its market position.

Brand Valuation Methodology: Brand value is calculated using a Royalty Relief approach, factoring in sector-specific royalty rates and Brand Strength Index. The methodology includes market research and financial forecasting, ensuring transparency and analytical rigor.

Additional Insights: The report features benchmarking, ESG considerations, and consulting services such as brand audits, marketing strategy, and sustainability alignment to help organizations optimize brand value and performance.