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Economic Impact Summary of "Apples Never Fall" in Australia

Executive Summary

The production of "Apples Never Fall" resulted in substantial economic activity in Australia, with total spending of A$81.9 million. This generated a A$135 million contribution to GDP and supported 1,700 full-time and part-time jobs. The study, commissioned by the Motion Picture Association and ANZSA, focused on the 2023–2024 production period, analyzing spending, GDP impacts, and employment channels.

Production Spending

During 2023–2024, Apples Never Fall incurred A$81.9 million in Australia. Of this, 51% (A$41.8 million) was spent on local goods and services, and 49% (A$40 million) compensated Australian employees and crew. Spending was concentrated in Queensland, supporting over 1,100 local businesses, with key expenditures including studio services, catering, travel, and visual effects.

Economic Impacts

The production's total economic impact included:

• Direct Impact: A$40 million GDP contribution and direct employment of 1,100 workers. This was driven primarily by employee compensation.
• Indirect Impact: Estimated A$36.6 million in added GDP via supply chain activities with local suppliers.
• Induced Impact: A$58.4 million GDP contribution from employee spending on retail, leisure, and other sectors.
• Overall GDP contribution: A$135 million
• Total jobs supported: 1,700 across direct, indirect, and induced channels.

Wider Impacts

Beyond economic gains, the series boosted local tourism potential and strengthened the Australian film industry through job creation, supply chain engagement, and substantial tax incentives. These factors encourage further international productions and contribute to community and cultural benefits.

Methodology

The impact assessment used Oxford Economics' input-output models to calculate direct, indirect, and induced effects. It included data from NBCUniversal on spending and employee compensation, focusing on GDP contributions, job creation, and activities within Australia, excluding external impacts.