YouGov Global Sport Buzz Rankings Summary
Core Content of YouGov SportsIndex
YouGov SportsIndex is a global tool that tracks sports events, leagues, and competitions in 35 markets, covering over 30 sports and 200 key competitions. It measures public perceptions using 16 brand metrics, derived from 700,000 annual surveys. A core set of 21 properties is monitored in each market to enable international comparisons. The tool helps sports marketers and administrators understand real-time and long-term trends in public sentiment.
What is a Buzz Score?
The Buzz Score is calculated as the difference between the percentage of respondents who heard positive news and those who heard negative news about a specific sports property over the previous two weeks. This score reflects the overall public perception and conversation around that event, providing insights into its popularity and public mood.
Key Takeaways from the 2023 Report
- The sports landscape in 2023 saw a concentration of attention on a few major events that gained global recognition.
- The FIFA Women's World Cup was a standout event, generating significant positive buzz in the US and ranking #1 in the UK.
- The report highlights the importance of tracking and comparing sports properties across different regions to understand their impact and relevance.
2023 Sports Buzz Rankings by Country
United States
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
NFL |
Nov |
22.1 |
| 2 |
MLB |
Apr |
19.6 |
| 3 |
US Open |
Sep |
14.1 |
| 4 |
NCAA D1 College Basketball |
Mar |
11.8 |
| 5 |
NCAA D1 College Football |
Oct |
11.5 |
| 6 |
NBA |
Nov |
11.0 |
| 7 |
NASCAR |
Feb |
10.2 |
| 8 |
NHL |
Mar |
9.1 |
| 9 |
FIFA Women's World Cup |
Aug |
8.5 |
United Kingdom
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
FIFA Women's World Cup |
Aug |
38.8 |
| 2 |
Wimbledon Championships |
Jul |
28.6 |
| 3 |
Rugby World Cup |
Oct |
19.4 |
| 4 |
English Premier League |
May |
16.7 |
| 5 |
Six Nations Rugby Championship |
Feb |
16.5 |
| 6 |
England Test Cricket |
Jul |
16.0 |
| 7 |
The Women's FA Cup |
May |
12.1 |
| 8 |
The FA Cup |
Jan |
12.0 |
| 9 |
Ryder Cup |
Oct |
11.5 |
| 10 |
UEFA Champions League |
Jun |
11.0 |
France
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
Rugby World Cup |
Oct |
44.8 |
| 2 |
Tour de France |
Jul |
37.7 |
| 3 |
French Open / Roland-Garros |
Jun |
37.4 |
| 4 |
Olympics |
Sep |
23.9 |
| 5 |
Six Nations Rugby Championship |
Mar |
21.3 |
| 6 |
Coupe de France |
Feb |
17.6 |
| 7 |
Formula One (F1) |
Apr |
15.8 |
| 8 |
Top 14 |
Mar |
15.0 |
| 9 |
Paralympics |
Nov |
14.4 |
| 10 |
UEFA Champions League |
Jun |
14.1 |
Germany
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
Bundesliga |
May |
16.4 |
| 2 |
Women's Bundesliga |
May |
13.9 |
| 3 |
DFB-Pokal |
Feb |
13.3 |
| 4 |
Vierschanzentournee |
Jan |
9.4 |
| 5 |
Handball-Bundesliga |
Sep |
9.3 |
| 6 |
UEFA Champions League |
Jun |
8.9 |
| 7 |
3. Liga |
Aug |
8.3 |
| 8 |
Basketball Bundesliga |
Sep |
8.0 |
| 9 |
UEFA Europa League |
Apr |
7.4 |
| 10 |
Formula 1 (F1) |
Jun |
7.3 |
Spain
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
La Liga |
Jan |
34.8 |
| 2 |
La Vuelta |
Sep |
31.1 |
| 3 |
Formula One (F1) |
Mar |
26.7 |
| 4 |
Copa del Rey |
Feb |
26.7 |
| 5 |
Tour de France |
Jul |
24.6 |
| 6 |
MotoGP |
Nov |
23.9 |
| 7 |
UEFA Champions League |
Nov |
21.9 |
| 8 |
Olympics |
Oct |
15.0 |
| 9 |
Liga Endesa |
Nov |
15.0 |
| 10 |
La Liga Second Division |
Jan |
12.0 |
Italy
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
Formula One (F1) |
Sep |
32.0 |
| 2 |
Serie A |
May |
29.5 |
| 3 |
Giro d'Italia |
May |
28.8 |
| 4 |
MotoGP |
Nov |
27.6 |
| 5 |
Olympics |
Aug |
27.2 |
| 6 |
UEFA Champions League |
May |
26.1 |
| 7 |
World Athletics Championships |
Jul |
23.3 |
| 8 |
ATP Finals |
Nov |
19.3 |
| 9 |
Paralympics |
Sep |
19.1 |
| 10 |
Winter Olympic Games |
Jan |
14.2 |
India
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
ICC Cricket World Cup |
Nov |
65.4 |
| 2 |
Indian Premier League (IPL) |
Apr |
55.1 |
| 3 |
FIFA World Cup |
Jan |
47.3 |
| 4 |
Asian Games |
Oct |
38.3 |
| 5 |
Indian Super League |
Nov |
25.5 |
| 6 |
Pro Kabaddi League |
Dec |
25.4 |
| 7 |
Indian Women's League |
Mar |
23.1 |
| 8 |
Wimbledon Championships |
Jul |
18.4 |
| 9 |
National Cricket League |
Aug |
17.6 |
| 10 |
WWE |
Mar |
16.3 |
China
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
FIFA World Cup |
Jan |
29.4 |
| 2 |
China Table Tennis Super League |
Mar |
27.8 |
| 3 |
League of Legends Pro League (LPL) |
Nov |
20.8 |
| 4 |
Chinese Basketball Association |
Apr |
18.1 |
| 5 |
UEFA Champions League |
Feb |
16.2 |
| 6 |
World Athletics Championships |
Jul |
14.8 |
| 7 |
English Premier League |
Jun |
13.3 |
| 8 |
NBA |
Jan |
11.9 |
| 9 |
Bundesliga |
May |
11.8 |
| 10 |
Formula 1 (F1) |
Nov |
11.6 |
Taiwan
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
FIFA World Cup |
Jan |
31.3 |
| 2 |
World Baseball Classic |
Mar |
29.8 |
| 3 |
NBA |
Feb |
28.0 |
| 4 |
MLB |
Apr |
22.0 |
| 5 |
The FA Cup |
Sep |
11.7 |
| 6 |
Euroleague |
Nov |
9.9 |
| 7 |
Formula One (F1) |
May |
9.6 |
| 8 |
NBA G League |
Feb |
8.7 |
| 9 |
ATP Men's Tennis |
July |
8.5 |
| 10 |
WTA Women's Tennis |
July |
7.7 |
South Korea
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
FIFA World Cup |
Jan |
40.8 |
| 2 |
English Premier League |
Sep |
28.5 |
| 3 |
K-League |
Sep |
19.7 |
| 4 |
KBO League |
Nov |
19.4 |
| 5 |
MLB |
Apr |
19.3 |
| 6 |
UEFA Champions League |
Oct |
15.5 |
| 7 |
Bundesliga |
Sep |
12.7 |
| 8 |
LPGA Women's Golf Tour |
Oct |
11.6 |
| 9 |
LCK |
December |
11.5 |
| 10 |
World Baseball Classic |
Mar |
10.7 |
Japan
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
World Baseball Classic |
Mar |
40.2 |
| 2 |
MLB |
Jul |
19.1 |
| 3 |
Nippon Professional Baseball |
Mar |
15.5 |
| 4 |
FIFA World Cup |
Jan |
15.0 |
| 5 |
Rugby World Cup |
Sep |
14.1 |
| 6 |
World Athletics Championships |
Sep |
10.3 |
| 7 |
Japan Professional Football League |
Dec |
9.0 |
| 8 |
NBA |
Sep |
4.7 |
| 9 |
English Premier League |
Dec |
4.7 |
| 10 |
Wimbledon Championships |
Aug |
4.6 |
Vietnam
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
ASEAN Football Championship |
Jan |
29.2 |
| 2 |
FIFA World Cup |
Jan |
27.4 |
| 3 |
English Premier League |
Apr |
26.0 |
| 4 |
UEFA Champions League |
Feb |
19.0 |
| 5 |
Southeast Asian Games |
May |
17.1 |
| 6 |
The FA Cup |
Mar |
15.0 |
| 7 |
La Liga |
Apr |
14.8 |
| 8 |
Formula One (F1) |
Nov |
12.1 |
| 9 |
Asian Australian Football Championships |
Feb |
11.8 |
| 10 |
Bundesliga |
Dec |
9.7 |
Australia
| Rank |
Property |
Month Achieved |
Peak Buzz Score |
| 1 |
FIFA World Cup |
Aug |
31.2 |
| 2 |
Australian Open |
Jan |
24.8 |
| 3 |
Australian Football League |
Sep |
20.9 |
| 4 |
ICC Cricket World Cup |
Nov |
17.7 |
| 5 |
Formula One (F1) |
Nov |
16.9 |
| 6 |
AFL Women's |
Sep |
15.6 |
| 7 |
Big Bash League |
Feb |
15.3 |
| 8 |
Men's State of Origin Series |
Jun |
15.0 |
| 9 |
NRL Premiership |
Oct |
14.7 |
| 10 |
Wimbledon Championships |
Jul |
12.2 |
Conclusion
The 2023 YouGov Global Sport Buzz Rankings provide a comprehensive overview of the most talked-about sports events in various countries. The FIFA World Cup was the most buzzed-about event globally, while local leagues and events also played a significant role in their respective markets. This data is valuable for understanding public sentiment, tracking trends, and making informed decisions in the sports industry.
