2021-11-17-科尔尼-Agriculture_is_fertile_ground_for_digitization_17页_1mb

Agriculture Is Fertile Ground for Digitization

Challenges

1. Reduced Crop Demand: Shifting diets (towards vegetarian/vegan) and shrinking biofuel demand (due to cheap oil and EV adoption) are lowering crop demand.
2. Crop Production Limits: High-input farming faces diminishing soil fertility and increasing pest resistance.
3. Policy & Social Pressures:
   • EU limits agrochemicals to 20-50% below legal limits.
   • GMO scrutiny is increasing globally, with stricter labeling required in USA and Europe.
4. Meat Consumption Decline: Global meat consumption growth is slowing due to market saturation and health trends.

Solutions

1. Transition to Service Models: Move from selling inputs to providing comprehensive digital platform services (e.g., yield-increase guarantees).
2. Digital Platforms: Use AI-driven platforms for precision farming, combining sensors, data analytics, and automation to increase yields.
3. Risk-Sharing Contracts: Offer bundled services with guaranteed outcomes (yield guarantees) to build farmer trust.
4. Accessibility for Smallholders: Basic mobile-based recommendations can help small farms access up to 500 million hectares.

Key Insights

• Digital agriculture can feed 1 billion more people by addressing input limits and optimizing yields via data-driven tools.
• Service-oriented business models outperform traditional product sales in crisis-prone agricultural markets.