2011-05-04-皮尤-How_the_Media_Have_Covered_bin_Laden_s_Death_1页_74kb

Summary of Osama Bin Laden Death Media Coverage Analysis

Overall Trends

• Media coverage increased from May 1 to May 4, with higher engagement in social media compared to mainstream sources. Topics varied widely, including terror impact, raid details, and public reactions.

Mainstream Media Monitoring

• Key Themes: "Details of Raid" (average 23.75%) and "US & Global Reaction" (average 23.5%) dominated coverage, with "Details of Raid" showing the steepest rise from 21% to 27%.
• Other Notable: "Terror Impact" remained stable around 10%, while opinion share was lower relative to social media platforms.

Twitter and Facebook Monitoring

• Dominant Themes: "Humor" (average 19%) and "Conspiracy Theories/Hoaxes" (average 17%) were most prominent, reflecting high public engagement.
• Engagement Metrics: Opinion counts surged from 477 to over 6 million, and mention counts increased from 946 to over 6.9 million, indicating strong viral activity.

Blogs Monitoring

• Key Themes: "Fear/General Unease" (average 13%) and "Conspiracy Theories/Hoaxes" (average 10%) were consistent, with moderate fluctuations.
• Engagement: Opinion counts rose steadily from 638 to 81,054, showing sustained interest with themes of anxiety and speculation.