全球展览业协会：展览对全球经济的影响_42页_2mb

Analysis and Summary of Global Economic Impact of Exhibitions

1. Research Background and Purpose

• Research Scope: Presented by 2022 UFI Research, the report provides an overview of industry developments, venue capacity, economic impacts of exhibitions, and sector-specific studies, integrating data from multiple sources.

• Collaboration: Oxford Economics partnered with UFI to develop a comprehensive model quantifying global exhibition activity and its economic significance.

2. Key Findings

2.1 Exhibition Activity and Direct Spending (2019)

• Direct Involvement：

  • 353 million visitors globally across over 180 countries.
  • 4.8 million exhibitors globally.
  • 147 million net square meters of exhibition space sold.

• Direct Spending:

  • €125.6 billion ($140.7 billion) of direct spending by visitors, exhibitors, and exhibition-related expenditures.

• Geographic Distribution:

  • North America accounted for 43% of global direct spending, exhibits, visitors, and exhibitors.
  • Europe was the largest market in terms of visitors and jobs, representing nearly one-third of total visitors.
  • Asia/Pacific contributed around 20% of direct spending, while the rest of the regions had lower participation.

• Per Exhibitor Spending:

  • Global direct spending per exhibitor was €26,440 ($29,602).

2.2 Economic Impact

• Total Economic Output:

  • After accounting for indirect and induced effects, global exhibitions supported €298.7 billion ($334.5 billion) of total economic output.

• GDP Contribution:

  • Exhibitions contributed €179.3 billion ($200.7 billion) to global GDP, equivalent to the 55th largest economy, larger than countries like Hungary and Sri Lanka.

• Job Creation:

  • Total jobs supported globally were 3.4 million, while direct jobs numbered 1.4 million.

• Per Square Meter Output:

  • €7,500 ($8,400) of economic output per square meter of venue capacity.

3. Impact Analysis by Region

• North America: Largest contributor, with around 42.7% of global economic output and 45.1% of total GDP impact.
• Europe: Second largest, accounting for 31.4% of global output and 28.4% of total GDP.
• Asia/Pacific: Third highest in both economic output and GDP, contributing 21.9% and 22.6% respectively.

4. Economic Impact Components

• Direct Impacts: Spending and jobs directly tied to exhibitions, including planning, production, and travel.
• Indirect Impacts: Downstream supplier industries and supply chain effects.
• Induced Impacts: Employees’ spending in the broader economy.

The combined impact multiplies by a factor of 2.38, meaning €1 of direct spending generates €1.38 in indirect and induced expenditure.

5. Methodology

5.1 Research Approach

• Existing country-level studies (covering 75% of global spending) and econometric models.
• Data sources: UFI, Oxford Economics, OECD, National Statistical Offices, and industry-specific associations.
• Model Used: Input-Output (I-O) model to estimate impacts in countries with incomplete data.

5.2 Econometric Model

• Developed correlation between economic indicators (GDP, business travel) and exhibition activity.
• Used Multipliers from tourism and economic studies to determine indirect and induced effects.

6. Country-Specific Profiles

• Key Countries: UK, Spain, Thailand.
• Inclusions: Venue capacity, space sold, exhibitors, visitors, and economic impacts.
• Further reports available for all UFI Member Associations.

7. Conclusion

The global exhibitions industry is a significant driver of economic activity, supporting substantial GDP, jobs, and business sales both directly and indirectly. North America and Europe dominate the sector, but other regions are growing. UFI and Oxford Economics plan to continue updating the research with accurate data as it becomes available.