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报告摘要

Global Freshly-Made Drinks Industry Report Summary

Core Content

The Global Freshly-Made Drinks Industry Report by CIC provides an in-depth analysis of the market growth, key drivers, and future outlook for the freshly-made drinks industry. It highlights the significant role of China and Southeast Asia in driving global expansion, along with insights into market segmentation, consumer behavior, and operational strategies.

Market Overview

1.1 Market Definition

Freshly-made drinks are non-alcoholic beverages prepared on-site, including freshly-made fruit drinks, tea drinks, ice cream, and coffee. The global drinks market encompasses both freshly-made drinks and ready-to-drink (RTD) pre-packaged non-alcoholic beverages.

1.2 Market Size and Growth

The global freshly-made drinks market, measured by GMV, grew at a 5.4% CAGR from US$598.9 billion in 2018 to US$779.1 billion in 2023.
It is projected to grow at an accelerated 7.2% CAGR from 2023 to 2028, reaching US$1,103.9 billion.
By 2028, freshly-made drinks are expected to make up nearly half of the global drinks market.

1.3 China's Freshly-Made Drinks Market

China's freshly-made drinks market is expected to grow from RMB517.5 billion in 2023 to RMB1,163.4 billion in 2028, at a CAGR of 17.6%.
This growth rate is significantly higher than the 5.8% CAGR of the RTD drinks market.
The market is divided into three price tiers:
- Mass-market (≤RMB10 per item): Fastest-growing segment, with GMV rising from RMB48.0 billion in 2018 to RMB136.6 billion in 2023, and projected to reach RMB371.9 billion in 2028 (CAGR of 22.2%).
- Mid-priced (RMB10-20 per item): GMV is expected to grow from RMB274.7 billion in 2020 to RMB876.2 billion in 2026.
- High-priced (≥RMB20 per item): GMV will increase from RMB187.8 billion in 2018 to RMB1,163.4 billion in 2028.
Freshly-made tea drinks dominate the market, accounting for ~50% of the total GMV in 2023.
Freshly-made coffee is the fastest-growing segment, with a projected CAGR of 19.8% from 2023 to 2028.

1.4 Southeast Asia Freshly-Made Drinks Market

Southeast Asia's market is projected to grow at a CAGR of 19.8%, from US$20.1 billion in 2023 to US$49.5 billion in 2028, making it the fastest-growing region globally.
In 2023, per capita consumption in the region was 16 cups, significantly lower than developed markets (e.g., 323 cups in the U.S., 306 cups in EU & UK, 172 cups in Japan).
The region holds huge untapped potential, driven by economic expansion and rising consumer spending.

Key Growth Drivers and Trends

2.1 Key Drivers and Trends for China's Freshly-Made Drinks Market

Continued urbanization: Especially in third-tier and below cities, leading to population concentration and expanding consumer groups.
Increased consumption frequency: Low per capita consumption compared to developed markets creates huge growth potential.
Emergence of high-quality product supply: Improved supply chains, digital operations, and R&D efforts have enhanced product quality and consumer experience.
Growing chain rate: Chain operations offer branding, standardization, and scale advantages, with the mass-market segment showing the most growth potential.

2.2 Key Success Factors in China's Freshly-Made Drinks Market

Excellent supply chain: Critical for product quality and cost optimization, including stable raw material sourcing, centralized production, and efficient logistics.
Strong brand reputation: Leading brands leverage offline store networks, online-offline marketing, and IP content to build consumer loyalty and emotional connections.
Effective store network management: Advanced systems support procurement, logistics, and operations, improving franchise efficiency and single-store profitability.
Advanced digitalization: Digital tools optimize supply chain operations, store site selection, and omni-channel marketing, enhancing operational efficiency.
Comprehensive product development: R&D in ingredients and production techniques ensures standardized quality and diverse product offerings.

2.3 Future Outlook

The global freshly-made drinks market is expected to maintain accelerated growth, with emerging markets outpacing developed regions.
The mass-market segment and lower-tier cities will remain core growth engines.
Challenges for new entrants include:
- Established store networks with prime locations and strong brand recognition.
- Rigorous quality control systems.
- Comprehensive operational standardization.
- Persistent risks such as food safety, hygiene compliance, and rising costs for raw materials and labor.

CIC Overview

CIC is a professional consulting firm that offers end-to-end support across the investment and financing lifecycle. It specializes in supply chain finance and provides actionable insights across multiple sectors, including consumer goods, technology, agriculture, and more.

CIC uses primary and secondary research to deliver rigorous analysis.
It combines expert interviews, market surveys, and industry data to provide multi-dimensional insights.
The firm has a track record in guiding IPOs and offers due diligence services to investment institutions.

Disclaimer

This report is not intended as investment advice or a recommendation. It is provided for informational and reference purposes only. CIC disclaims any liability for losses or damages arising from reliance on the information within this report.