2022-09-13-牛津经济研究院-交付经济价值–Doodash_2021美国经济影响报告(英)_34页_6mb
报告摘要
DoorDash 2021 US Economic Impact Report Summary
Overview
DoorDash’s platform connects merchants, Dashers, and consumers to create economic value. In 2021, DoorDash supported approximately 6.8 million people and contributed $68.9 billion to US GDP, with $13.6 billion in taxes supported. The company’s operations directly employed ~5,400 full-time equivalent workers, supporting an additional 64,400 jobs indirectly. Dashers generated $18.7 billion in GDP while supporting ~293,000 jobs; merchant sales facilitated $38.4 billion in GDP supporting ~488,000 jobs.
Key Findings by Stakeholders
1. Dashers
- Economic Impact: Provided ~$5.9 billion in earnings for Dashers in communities of color and $4.3 billion for Dashers in low-income communities.
- Flexibility Benefits: 91% agreed dashing offers schedule flexibility; 88% prioritize fair compensation.
- Socioeconomic Impact: Supported over 2 million people in flexible work opportunities; Dashers avoided ~28% of payday loans and helped meet 30% of financial goals.
2. Merchants
- Growth Metrics: ~58% reported lower revenue without DoorDash; 71% recommended the platform for expanding customer reach.
- Delivery Challenges: 61% preferred third-party platforms for delivery due to staffing and time constraints.
- Economic Impact: Generated $25 billion in sales, contributing to ~$38.4 billion in GDP and supporting ~488,000 jobs.
3. Consumers
- Convenience & Accessibility: 77% used DoorDash to try new restaurants or retailers; 55% used the platform due to time constraints.
- Community Support: 63% felt DoorDash helped local businesses; 57% used it to help others, including during health crises.
4. Company Operations
- Multiplier Effect: DoorDash’s operations supported ~$11.8 billion in GDP and ~$7.3 billion in taxes.
- Jobs Multiplier: Productive就业岗位 multiplier effect of ~12x per employee (~64,400 jobs created per 1,000 DoorDash employees).
Economic Multipliers
The total economic impact included direct, indirect, and induced effects:
- Direct GDP: ~$11.8B from DoorDash; ~$18.7B from Dashers; ~$38.4B from Merchants.
- Total GDP: ~$68.9B supported across US economy.
Methodology & Scope
- Assessed via input-output models (IMPLAN software), independent surveys, and dollar-based GVA contributions.
- Scope included DoorDash operations, Dashers’ earnings, and merchant sales impacts.
- Limited to activities within the US in 2021.
Conclusion
DoorDash facilitated meaningful economic activity and opportunity for Dashers, merchants, and consumers in 2021. The platform served as a powerful engine for local economies, supporting nearly 488,000 jobs through merchants alone.
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