世界经济论坛-迈向负责任的未来消费的愿景：消费行业的协作行动框架（英文）-2020.10-29页_6mb

Summary of "Vision Towards a Responsible Future of Consumption: Collaborative Action Framework for Consumer Industries"

Core Content

This document outlines a vision for the future of consumption, emphasizing the need for collaborative, responsible, and human-centric action by the consumer industries to address both the immediate and systemic challenges posed by the pandemic and broader societal issues. The World Economic Forum, in partnership with leading companies across the Agriculture, Food, Beverage, Retail, Consumer Goods, and Lifestyle sectors, has developed a framework to guide the industry towards a sustainable, resilient, and equitable future.

Main Viewpoints

• Consumer Industries' Role: These industries employ one in five global workers and influence billions of people's daily lives. They are uniquely positioned to drive transformation and shape the future of consumption.
• Systemic Challenges: The pandemic has exposed deep-rooted issues such as climate change, pollution, inequity, lack of nutrition education, and erosion of consumer trust. These challenges have been exacerbated by the crisis and require collective, ecosystem-level solutions.
• Consumer Trends: There is a growing demand for health-conscious, sustainable, and ethical consumption, with 94% of consumers making at least one healthy change since the pandemic began, and 60% purchasing more sustainable or ethical products.
• Collaborative Action: The vision is based on shared value creation, human-centricity, and integrity. It calls for individual company efforts and ecosystem-level engagement involving business, government, social, and academic leaders, as well as consumers.
• Resilience and Recovery: Economic recovery alone is not enough. The industry must ensure that recovery is sustainable, equitable, and beneficial to all stakeholders, including communities and the planet.

Key Information

1. The Consequences of the Crisis

• Supply Chain Disruptions: Food and supply chains faced significant challenges, leading to $4-5 billion losses for US dairy farmers and 265 million people suffering from acute hunger globally.
• Job Losses: Over 165 million jobs are at risk by the end of 2020, with potential increases to 240 million if the virus resurges.
• Impact on Vulnerable Populations: Informal workers and small and medium-sized businesses (SMBs/SMEs) have been disproportionately affected, with 60 million SMBs expected to fail globally.
• Health and Wellness Effects: Non-communicable diseases have worsened, especially among lower-income and at-risk populations, with obesity, diabetes, and mental health challenges contributing to increased mortality and illness rates.

2. Consumer Trends

• Health Consciousness: 94% of consumers have made at least one healthy change since the pandemic began, and 70% are likely to continue with more than one.
• Sustainability and Ethics: 60% of consumers are buying more sustainable or ethical products, and 63% are limiting food waste by planning shopping and using purchased goods.
• Digital Engagement: 67% of consumers plan to socialize mostly at home in the next six months, and 60% now prioritize virtual connections with friends and family.
• Trust and Authenticity: Consumers are increasingly valuing trust, authenticity, and personal relationships in their purchasing decisions.

3. Vision and Mission

• Vision: We are first and foremost human-centric – creating shared value and operating with integrity to ensure a sustainable and resilient future.
• Mission: Advance responsible consumption for the benefit of business and society.
• Goals:
  • Improve consumer health and well-being
  • Advance sustainable consumption
  • Accelerate inclusive growth
  • Build trust and transparency

4. Ecosystem-Level Actions

• New Business Models: Include circular economy approaches, shared-value chains, and digital enablement.
• Collaborative Initiatives:
  • Global Supply System Dashboard (GSSD): A pre-competitive tool to monitor and improve supply chain efficiency.
  • People + Work Connect: A digital platform to support displaced workers.
• Enablers:
  • Leadership and Incentives: Aligning business strategies with societal and environmental goals.
  • Data and Digital Technologies: Enabling smarter decision-making and innovation.
  • Collaboration: Multistakeholder engagement to drive systemic change.

5. The Path Forward

• The "Great Reset" initiative and the Future of Consumption Platform are central to this vision.
• The consumer industries are well-suited to lead due to their large reach and visibility, and their potential to influence ESG regulations and practices.
• The game changer is collective action across the ecosystem, ensuring equitable and sustainable growth.

Conclusion

The pandemic has highlighted the need for systemic change and responsible consumption. The consumer industries have a unique opportunity to lead this transformation by adopting human-centric, sustainable, and inclusive practices. Through collaboration, innovation, and a commitment to shared value, they can ensure a resilient and equitable future for all.