2022-04-18-Jungle_Scout-2022年个人护理的热门趋势_31页_5mb

Individual Care Market Trends for 2022

New Year's enthusiasm drives consumer focus on health and personal care, with increased demand for products supporting physical wellness, personal grooming, and mental balance. The following data highlights key trends observed on Amazon in January 2022:

• Skin Care Light Therapy Devices: Growth surged by 737%, with products like LED facial masks showing significant popularity due to at-home application ease.

• LED Masks: Brands such as NEWKEY and VOGUENOW achieved year-over-year growth rates of 57% and 544%, respectively.

• Clean Skin Products: Sales rose by 22%, with leaders like REN Clean Skincare achieving a remarkable 629% increase in revenue, driven by natural formulation preferences.

• Hair Care Products: Brands like Biol and OGX saw gains between 28% and 55%, while Morrocan Oil’s Intense Curl Cream grew by 8%.

• Supplements: Collagen supplements (39% sales growth) and Red Marine Algae (549% revenue increase) demonstrated strong consumer interest. CBD gummies and hemp products also showed gains of 78.7% and 200.2%, respectively.

• Fitness Equipment: Total Gym’s home gym equipment increased sales by 10%. Smartwatches such as Fitbit Versa 2 and Samsung Galaxy Watch saw revenue growth of 61%.

• Health Journals: Products like guided self-care journals and meditation support tools experienced growth of 140%–500O%+, driven by mental well-being trends.

Key Findings:

• Consumer Shift: Growing interest in natural, at-home treatments and tech-assisted products, reflecting post-pandemic lifestyle adjustments.
• Forecasts: Continued growth in emerging categories like light therapy devices, supplements, and wellness journals, especially among health-conscious buyers.
• Recommendations: Brands focusing on clean, tech-enabled, and differentiated products should prepare for sustained demand growth.