2022年美容与健身报告（英）-36页_2mb

Beauty & Wellness Report Summary

Core Content

This report highlights the evolving trends in the beauty and wellness industry for 2022, emphasizing the importance of adapting to consumer needs and behaviors shaped by the pandemic. It outlines key insights into how wellness is now perceived as a holistic lifestyle, covering mental, physical, and spiritual well-being. The report also explores opportunities for growth, particularly among underrepresented demographics like millennial men, and discusses the rising demand for immune-supporting services.

Main Trends and Insights

1. The Definition of Wellness is Changing

• Wellness is now viewed as a lifestyle that includes mental, physical, and spiritual well-being.
• Consumers prioritize mental wellness above all other dimensions.
• 65% of Americans believe that beauty and grooming are part of wellness.
• 78% say wellness is more important than ever.

2. The Pandemic Continues to Influence Consumer Behavior

• Half of consumers report that the pandemic has negatively impacted their mental wellbeing.
• Women and younger generations are the most affected.
• Safety and cleanliness are critical factors for consumer confidence, with 70% of Americans more comfortable visiting beauty and wellness establishments if the staff is fully vaccinated.

3. Industry Rebound and Growth Opportunities

• The industry is rebounding, but not yet back to pre-pandemic levels.
• Top beauty services on the rise:
  • Manicure/Pedicure (up 50%)
  • Eyebrow waxing/threading (up 50%)
  • BOTOX®/Fillers (up 37%)
• Top wellness services on the rise:
  • IV therapy (up 50%)
  • Red light therapy (up 50%)
  • Massage (up 37%)

4. Millennial Men: A Surprising Growth Opportunity

• Millennial men (ages 25-40) are a key demographic for growth.
• They have more buying power than any other group and are participating in a variety of beauty and wellness services.
• Services of interest include:
  • Barber services (beard trimming, custom shave)
  • Advanced skincare treatments (laser, microneedling, HydraFacial®)
  • Full body skin treatments (mud wraps, detox treatments)
  • Non-surgical body sculpting (CoolSculpting®, radiofrequency treatments)

5. Skincare is a Growing Priority

• 48% of Americans have prioritized skincare over the past year, with Millennials and Gen Z leading the trend.
• 35% of consumers seek guidance on skincare routines from beauty establishments.
• Facial exercises (e.g., face yoga) are gaining popularity, especially among younger generations.

6. Immune-Supporting Offerings are Here to Stay

• Over half of Americans want to strengthen their immune system for a long and healthy life.
• IV therapy and red light therapy have seen a 50% increase in adoption since last year.
• Nutrition counseling is also a top wellness service.
• These services are attractive because they can boost revenue with minimal staff effort.

Key Takeaways for Businesses

• Reinforce wellness messaging across all brand touchpoints to attract and retain clients.
• Highlight safety protocols, especially vaccination status, to build trust.
• Target millennial men with tailored marketing and services, as they represent a significant growth opportunity.
• Focus on skincare education and services, particularly for younger demographics.
• Introduce immune-supporting treatments to meet rising consumer demand and diversify offerings.

Tools and Support from Mindbody

• Messenger[ai]: Use for communicating safety and cleanliness protocols.
• Marketing Suite: For sending targeted campaigns and promoting services.
• Mindbody Capital: To upgrade or add new equipment for immune-supporting services.

Conclusion

2022 is a pivotal year for the beauty and wellness industry, driven by a renewed focus on holistic well-being and the lasting impact of the pandemic. Businesses that adapt to these trends, prioritize consumer safety, and target emerging demographics like millennial men will be well-positioned for success. Mindbody offers a range of tools and support to help businesses navigate this evolving landscape effectively.