2002-08-04-皮尤-Hunting_for_a_home_online_2页_42kb

The Pew Internet & American Life Project data memo highlights the significant growth in online house hunting among Americans. Between March and May 2002, 40 million Americans (36% of the 111 million internet users) searched online for housing information, representing a two-thirds increase since March 2000 when 24 million had done so. Daily online house hunting traffic reached approximately 1.7 million users. Key findings indicate that internet users aged 18–29, those with higher education, experienced internet users, unmarried individuals, suburban professionals, and daily internet users were most active in this search. The activity extended beyond active buyers and sellers, with many simply monitoring local or distant housing markets. Despite predictions that the internet might replace intermediaries in real estate, research shows it mainly serves as an informational resource, augmenting relationships between buyers and brokers. Sources like Realtor.com demonstrate its popularity, with over 4 million unique users in May 2002. This trend underscores the internet's expanding role in housing research.