2009-01-27-皮尤-Generations_Online_in_2009_9页_87kb

Summary of Generations Online 2009 by Pew Internet Project

Generational Definitions

• Gen Y (Millennials): Born 1977–1990, Ages 18–32 (26% of adult population, 30% of internet users)
• Gen X: Born 1965–1976, Ages 33–44 (20% of adult population, 23% of internet users)
• Younger Boomers: Born 1955–1964, Ages 45–54 (20% of adult population, 22% of internet users)
• Older Boomers: Born 1946–1954, Ages 55–63 (13% of adult population, 13% of internet users)
• Silent Generation: Born 1937–1945, Ages 64–72 (9% of adult population, 7% of internet users)
• G.I. Generation: Born before 1936, Age 73+ (9% of adult population, 4% of internet users)

Overall Internet Use

• The online population is dominated by younger generations, though older groups are increasingly adopting the internet.
• Broadband access has grown significantly across all age groups since 2005, with the lowest rates among the oldest (age 73+), where it rose from 1% to 16%.

Key Online Activities and Generational Differences

• Email: Most popular online activity, especially for seniors (Gen Y: 27% use it, Silent Gen: 91%).
• Entertainment and Social Media: Teens (ages 12–17) and Gen Y (ages 18–32) lead in online gaming, music downloads, social networking profiles, and blogging.
• Informational Use: Older generations are more active in seeking health, religious, and government information; Gen X is prominent in online shopping and banking.
• Travel and Work: Younger generations increasingly book travel online; workplace internet research has grown among Gen Y.
• Other Activities: Video downloading and certain informational searches show less generational disparity.

Trends Since 2005

• Significant increases in internet adoption for older adults, particularly 70–75-year-olds (internet use grew from 26% to 45%).
• Decline in email usage among teens and shifts in activity preferences across generations, with increased ease of use for older groups due to better access.