万事达卡-2019年全球旅游目的地城市指数（英文）-2019.10-16页_2mb

Global Destination Cities Index 2019 Summary

Core Content

The Global Destination Cities Index 2019 provides insights into the growth of international travel and tourism, highlighting the top destination cities and their economic impact. It emphasizes the importance of strategic planning, innovation, and public-private partnerships in leveraging tourism for sustainable and inclusive development. Mastercard, as a technology partner, offers data insights and solutions to help destinations understand tourism patterns and enhance visitor experiences.

Main Trends and Findings

Top Destination Cities by International Overnight Visitors (2019)

• Bangkok retains the top spot for the fourth consecutive year with 22.78 million international visitors.
• Paris overtakes London to become the second-largest destination city with 19.10 million visitors.
• London remains the third-largest destination with 19.09 million visitors.
• The top 10 cities have remained largely consistent over the past decade, with New York and Dubai also maintaining their positions in the top 10.

Growth Statistics

• International visitor arrivals have grown by 6.5% year-over-year since 2009.
• Expenditure by international visitors has grown by 7.4% year-over-year since 2009.
• Asia-Pacific has seen the highest growth in international travelers, with a 9.4% increase since 2009, driven largely by the surge in mainland Chinese travelers.
• Mainland China has risen from rank 6 in 2009 to rank 2 in terms of origin countries for the 200 included destinations.

Top 20 Destination Cities by International Overnight Visitor Spend (2019)

• Dubai leads in overnight international visitor spending with $30.82 billion.
• Makkah and Bangkok follow closely with $20.09 billion and $20.03 billion, respectively.
• Singapore, London, New York, and Paris are also among the top spenders, with figures ranging from $16.56 billion to $14.06 billion.
• Phuket, Antalya, and Seoul show strong spending, with $12.01 billion, $7.65 billion, and $9.31 billion, respectively.

Economic Impact and Job Creation

• The economic impact of tourism is measured in terms of overnight visitor numbers, average length of stay, and average daily spend.
• For example, 1,000 additional overnight tourists can support 409 jobs in Bali, 64 jobs in Bangkok, and only 12 jobs in Singapore, highlighting the difference in productivity and labor costs.
• Bangkok has the highest percentage of national arrivals at 36.7%, indicating its significance as a travel hub within Thailand.
• Dubai has the highest percentage of national arrivals at 79.2%, reflecting its dominance in the UAE's tourism sector.

Key Insights

• Mainland China has become the second-largest origin country for international travelers, surpassing Europe and other traditional markets.
• The top 3 destinations are consistently Bangkok, Paris, and London, with Bangkok maintaining its lead for most of the past seven years.
• The Asia-Pacific region continues to drive the growth of international tourism, with cities like Kuala Lumpur, Phuket, and Bali showing significant increases in visitor numbers.
• Tourism revenue per resident and spending per tourist are critical indicators of the economic impact of tourism on a city's local economy.
• The growth in overnight visitor spending is outpacing world real GDP, underscoring the importance of tourism as a driver of economic activity.

Conclusion

The 2019 Global Destination Cities Index highlights the continued dominance of major cities and the emergence of new tourism hotspots, particularly in the Asia-Pacific region. It underscores the need for holistic strategies to ensure sustainable and inclusive growth through effective planning and collaboration between public and private sectors. The report also emphasizes the economic benefits of tourism, with Bangkok leading in both visitor numbers and spending, and Dubai emerging as the top destination in terms of spending per visitor.