2025年印度尼西亚品牌100强_28页_12mb

Summary of Indonesia 100 2025 Annual Report

Core Content

The Indonesia 100 2025 report highlights the performance of the top 100 most valuable and strongest Indonesian brands, with a total brand value of $53.3 billion, representing an 8% year-on-year increase. The report underscores the role of brands in driving economic growth and provides insights into brand strength, sustainability, and market dynamics across various sectors.

Main Points

Banking Sector Dominates

• Banking brands account for 41% of the total brand value, with a 29% increase from 2024.
• BRI remains the most valuable brand in Indonesia, valued at $7.3 billion, with a 36% increase in brand value. It is recognized for its financial inclusion initiatives, digital transformation, and social bond issuance.
• BCA is the strongest brand with a BSI score of 97.1/100 and an AAA+ rating, showing 42% growth to $4.4 billion.
• Bank Mandiri ranks second with a $5.6 billion brand value and 52% growth, reflecting strong financial performance and customer relevance.
• BNI and Pertamina also show growth, but Pertamina experienced a 15% decline due to reputational issues and softer energy demand.

Retail and Consumer Goods

• Alfamart is the fastest-growing brand in 2025, with a 78% surge in brand value to $459 million.
• Erajaya climbed 14 places to rank 44th, with a 23% increase in brand value, driven by consumer electronics demand and retail expansion.
• Indomie and Indofood remain top food brands, with Indomie at $1.3 billion and Indofood at $1.2 billion.

Other Key Sectors

• PLN (state-owned electricity company) rose two places to rank 8th, with a 30% increase in brand value to $2.3 billion, driven by rising electricity demand and operational improvements.
• Telkom Indonesia dropped two places to rank 6th, with an 18% decline in brand value, attributed to declining revenue from traditional services and slow adaptation to B2B strategy.
• Sampoerna (tobacco) saw a 6% increase in brand value, supported by export growth and product innovation.
• A Mild (tobacco) maintained its 7th position, with a 1% increase in brand value, but Gudang Garam declined by 20%, indicating structural challenges in the sector.

Brands to Watch

• Elnusa (oil & gas) rose 3 places to rank 88th, with a 6% increase in brand value, signaling strategic moves into LNG transport and industry recognition.
• Tempo ScanPacific (pharmaceuticals) climbed 13 places to rank 83rd, with a 34% increase in brand value, showing strong financials and CSR initiatives.
• Erajaya (retail) and Indocement (engineering) are also highlighted as emerging leaders in their sectors.

Key Information

Brand Value Growth

• BRI leads with a 36% increase in brand value.
• Alfamart is the fastest-growing brand with a 78% surge.
• Bank Mandiri and BCA show significant growth, with 52% and 42% increases respectively.

Brand Strength

• BCA retains the strongest brand with a BSI score of 97.1/100.
• Kalbe Farma and Indocement are among the top 10 strongest brands, with BSI scores of 94.0 and 91.2 respectively.
• Sampoerna and A Mild are the top tobacco brands, with Sampoerna showing 6% growth and A Mild remaining stable.

Sustainability

• BRI leads in sustainability perceptions, with the highest Sustainability Perceptions Value (SPV) at $459 million.
• The report introduces the Sustainability Perceptions Index, which measures how much of a brand's value is attributed to sustainability perceptions.
• BRI has the highest positive sustainability gap at $22 million, indicating stronger ESG performance than public perception.

Methodology

• Brand value is calculated by combining perceptual research (from over 175,000 respondents) and financial analysis.
• The Brand Strength Index (BSI) and brand strength ratings are used to evaluate brand resilience and market position.
• The report is conducted by Brand Finance, a chartered accounting firm with ISO certifications and international recognition.

Conclusion

Indonesia's brand landscape is evolving, with banking and retail leading the charge in value and growth. The banking sector continues to anchor the economy, while retail and consumer goods brands are adapting to digital trends and market demands. Sustainability and ESG performance are becoming increasingly important, with BRI leading the way. The report serves as a valuable tool for brand strategy, financial planning, and market positioning in Indonesia.